“Out with the old and in with the new” is a common phrase this time of year, but while 2014 is bringing many new things to Stockton Graham & Co., we are continuing with what we know best… helping our customers offer exceptional specialty coffees and hand crafted drinks to build your business.
The biggest news in 2014 will be around some important upcoming anniversaries. Stockton Graham & Co. will celebrate our 20th anniversary providing great coffees to our customers! Our sister company, Dilworth Coffee is celebrating their 25th anniversary as the original Charlotte coffeehouse. At Stockton Graham & Co., several team members will also celebrate anniversaries with the company, with 5 of our team members celebrating over 10 years and two celebrating 6 to 9 years with us.
Last year, we introduced Modern Oats, a certified gluten-free and GMO free on demand oatmeal product for the coffee shop and café. We have been pleased with this product and are excited about the new point of sale materials they have introduced to help you increase your sales in 2014.
Some other continuations of the old into 2014 are two programs introduced during the waning weeks of 2013. These include our revised Everyday Savings Program with volume based savings so the more you order, the more you save. To also help you measure your savings or potential savings, our sales and customer care team can work with you on an individual customized savings assessment and pricing grid.
Café Essentials from Dr. Smoothie with their authentic flavors offered a sampling program and money back guarantee that was so well received we are going to extend it through February 28!
We also have learned that the Torani Peppermint Bark Sauce has proven to be a winner in coffeehouses and cafes across the US and will be back for the 2014 holiday season. For many of our customers that offered it in 2013, it has proven so successful that they wish to continue selling through Valentine’s Day in Winter feature drinks with a different twist! Torani and Stockton Graham & Co. have some decadent recipes to try, and we have been able to secure a limited number of cases to help our customers continue to offer a truly outstanding flavor phenomenon.
Thom Swain, our SE Business Development Manager and Katie Barnes, one of our Customer Care Associates will be generating build your business ideas and thoughts for our blog and email newsletters including how you can take the time of year, seasonal themes and specials to attract new customers, increase frequency or increase the ticket average to assist you in keeping your menu fresh and enticing your customers with great coffees, drinks and service.
With all that and more, it looks like an exciting new year is upon us!