What packing options do you have for retail coffee?
By now, dear readers, I’m sure you have read more than your fair share of articles imploring you to really push retail coffee sales. I promise I won’t beat you over the head with that message again. If you aren’t doing it, you should be, and if you are, you could do more.
We received a few questions this week from customers wanting to know the packaging options for the various retail coffee items we offer.
The most popular is the 12 oz. black bag. We offer these whole bean or ground, and they come in 12 count cases. We also add our retail coffee labels to the bags, or you can choose to use your own. Whatever works best for you; please be sure to specify at the time of order. These retail bags appeal to your customers as instant up sells right in front of the cash register. Look to donate a portion of the proceeds to a local charity for every bag sold this season to really drive sales and help the community.
We also offer 2.0 and 3.5 oz. fractional packs of coffee in foil or a small bags with gussets. These are available ground only and make perfect additions to small gift baskets and reselling coffee to local offices and churches. They are designed to brew small batches of coffee, and the 2.0 oz. pack is ideal for a no-fuss brew at home.
It is important to keep in mind that all retail coffee orders require a 2-3 day lead time. This is especially true with the fractional packs as the fresh ground coffee must be allowed to expel the gases that are emitted after grinding before we can seal and ship the case.
Call 800.835.5943 to get your retail coffee orders in today! Don’t let your customers drink a competitor’s coffee at home over the holidays!
Yours in coffee,
Josephius A. Graham
Stockton Graham & Co.