Dear Joe,

What packing options do you have for retail coffee?

Thank you,

Robert

Hello Robert,

By now, dear readers, I’m sure you have read more than your fair share of articles imploring you to really push retail coffee sales. I promise I won’t beat you over the head with that message again. If you aren’t doing it, you should be, and if you are, you could do more.

We received a few questions this week from customers wanting to know the packaging options for the various retail coffee items we offer.

The most popular is the 12 oz. black bag. We offer these whole bean or ground, and they come in 12 count cases. We also add our retail coffee labels to the bags, or you can choose to use your own. Whatever works best for you; please be sure to specify at the time of order.  These retail bags appeal to your customers as instant up sells right in front of the cash register. Look to donate a portion of the proceeds to a local charity for every bag sold this season to really drive sales and help the community.

We also offer 2.0 and 3.5 oz. fractional packs of coffee in foil or a small bags with gussets. These are available ground only and make perfect additions to small gift baskets and reselling coffee to local offices and churches. They are designed to brew small batches of coffee, and the 2.0 oz. pack is ideal for a no-fuss brew at home.

It is important to keep in mind that all retail coffee orders require a 2-3 day lead time. This is especially true with the  fractional packs as the fresh ground coffee must be allowed to expel the gases that are emitted after grinding before we can seal and ship the case.

Call 800.835.5943 to get your retail coffee orders in today! Don’t let your customers drink a competitor’s coffee at home over the holidays!

Yours in coffee,

Josephius A. Graham
Stockton Graham & Co.

2009 Holiday Sales Expected to be Flat, Except…

I read a blog post on “Neilsen Wire” that commented on consumer surveys about the 2009 holiday shopping trends, which are expected to be flat.

While this does not sound like good news for retailers, the surveys showed an increased attention to “essential gift giving” and entertaining at home.  This brought a sense of relief to me as coffee is a great, affordable gift for nearly anyone who enjoys specialty beverages or entertaining in their homes.

Stockton Graham & Co. has made it even easier for all our customers to have a retail coffee program in their store, from bulk bins, jars or shelves with prepackaged beans.  We are offering our traditional holiday favorites such as “Tis the Season“,  “Jingle Java“, “Thanksgiving Blend“, and “Burning the Midnight Oil“, along with newer introductions such as our Organic French Roast and more (soon to be announced). For a listing of seasonal blends, click here.

Our flavored coffees include, “Pumpkin Spice“, “Gingerbread Spice“, “Mocha Nutmeg“, “Yule Nog“, “Winter Wonderland” and more! For a listing of popular holiday flavors, click here.

These, and all of our other coffees, are available in 12 oz. retail packaged bags, whole bean or ground.  Also, we have new 6 count cases to allow for more variety in your selection.

Our sales associates have been busy helping our customers make new selections, offering sales tips and marketing suggestions, etc. to build your sales and to help you bring in more revenue and profits to your store. Call them at 800.835.5943 to finalize your holiday coffee selection today.

Jeff Vojta, Co-Founder & CEO
Stockton Graham & Co.