With the biggest shopping day of the year approaching, follow these tips to market your business:
-Nearby shopping center opening up very early or very late? Pass out menus and coupons for customers to stop in after they finish shopping.
-Offer a gift wrapping service on Friday (“FREE with a purchase of $10.00 & up!”).
-Shopping puts people in the holiday spirit. Push your retail seasonal flavored coffees and blends, along with Gingerbread Lattes, Peppermint Mochas and Cocoas, etc.
-Always have free samples available of your holiday blends and specialty beverages.
-Coffee makes a great gift, especially for co-workers, church friends, business associates, etc. Nobody should walk out the door without being offered to purchase a bag of retail coffee.
-Pipe in the Christmas music over the loud speakers. It might grate on the nerves of your staff for a month, but psychologically, it helps sell.
-If you are located in a shopping center, have a hot cocoa stand outside of your building to help pull people in.
-The more whipped cream and chocolate chips to garnish, the better. The more appealing the drink looks to people standing in line, the better your chance to turn a $2.00 drip coffee sale into a $4.50 flavored latte sale.
-Place a giving tree that is peppered with your coupons, along with small gift items too.
-Become a designated drop point for a children’s charity looking for toys, clothes, and coats.
–Rely on your social media channels to promote these items and engage customers before, during and after Black Friday.
Stockton Graham & Co.