Preparing for Back to School

With the school year rapidly approaching, it’s time to start planning on how to get students/faculty members near your café to become your customers and increase sales.  One important and easy preparation for this is to make sure your store is stocked on all of the items you regularly offer!  This could also include making sure you have adequate help on the schedule for peak hours, thus keeping the flow of customers moving comfortably and reducing waiting periods that may create a bad experience for people short on time that want a quick cup for the road.

Offering student discounts is a great way to create traffic in your café. Use the student’s ID as an identifier for the discounts. The students will let their peers know about the great savings and tastes your shop has to offer!

Another helpful strategy would be to make your presence known at nearby schools, as some people may not know your cafe is close.  A couple proactive suggestions are to drop off brewed coffee at the school along with coupons, drop off branded traveler mugs that can be used as prizes for events/giveaways, offer to host PTA meetings or other after school programs and if the opportunity arises take out an ad in the year book or school paper!  Although this may increase traffic in your  café it is most important that these new visitors become repeat customers which is done with great customer service, knowledge of your product and of course preparing your product in a way that puts yours above the rest!