With year 2013 quickly approaching, it’s time to prepare your shop to help customers fulfill their News Year’s resolutions. Every year, one of the most popular New Year’s resolutions is to pick up a healthier diet, and in the process, lose some weight. Come January, some of the drinks on your menu containing larger amounts of sugar or ones that are higher in calories may drop in sales. Fear not shop owners, because we all know how long these “resolutions” really last. Due to the fact that some of the higher-margin beverages your business offers are “indulgences”, you will see people steering away from treating themselves. This temporary switch from a flavored latte with whipped cream to a regular drip coffee can negatively impact your bottom line, if you let it. Just because your customers may not be ordering their normal double-fudge mocha with sprinkles for the first few weeks of the year doesn’t mean you should sit back and take the hit. Instead of seeing margins shrink for these weeks, market your business as the place to get a guilt-free reward!
If you haven’t already, take a look at our sugar-free syrup options. Monin, Torani and Da Vinci offer several sugar-free options at the same or little price difference compared to the regular syrups. Make sure you are stocked with the three sugar free essentials: Vanilla, Caramel and Hazelnut, but also consider some of the holiday favorites such as: Peppermint, Gingerbread and Pumpkin Pie. With these additions to your café menu, your customers can still get their favorite flavors without the added calories!
So what about your non-coffee products? Big Train has recently introduced their Fit Frappe line that will go right along with your customers’ resolution guidelines. Available to be served as a hot, iced or blended beverage, it contains 20 grams of protein, less than 1 gram of sugar and only 130 calories! There are six flavors available, which include: Espresso, Mocha, Vanilla Latte, Chocolate, Vanilla and their most recent addition, Spiced Chai. Big Train’s Fit Frappe will give your customers a delicious, healthy boost to power through their day or even an easy meal replacement on the go!
Many people consider smoothies to be a healthy alternative but are concerned with the amounts of sugar. This year, Dr. Smoothie has announced the launch of their all new, low calorie smoothie line, Dr. Smoothie Fit-Lyte. This new product is a fresh-fruit tasting smoothie with Stevia and a white tea-coconut water infusion. Containing only 200 calories, Fit-Lyte gives you the antioxidants and electrolytes your body craves! Another option for a resolution-friendly smoothie is Jet’s Non Fat Yogurt! With only 100 calories, zero fat, zero cholesterol and tons of Vitamin C, your customers can still get their favorite smoothie without sacrificing their New Year’s promise! Both of these products are available via special order, so just call and speak to one of our customer care associates to arrange for the product to be brought in right away!
Don’t forget about tea! This time of the year, tea sales are among their highest, which also fits perfectly in line with everyone’s New Year’s resolutions! White tea, in particular, contains less caffeine and more antioxidants than any other kind of tea. White tea also is the healthiest of all teas because it contains the highest levels of anthocyanin and disease preventative antioxidants known as polyphenols. Stockton Graham & Co. carries tea from Mighty Leaf as well as Two Leaves, and both lines offer white tea as well as green, black and herbal tea. From lowering high blood pressure, to improving all around heart functioning, white tea is a perfect addition to your winter menu. Tea is a great supplement for those wishing to keep up with their caffeine fix, but cut back on sugar!
With all of these products available to you, sales the first few weeks of the year don’t have to suffer like they may have in the past. Just be sure to prepare in ahead of time and make your customers aware in advance. Call today to order your New Year’s resolution products or to learn more about menu items that will keep the customers coming through the doors in 2013. Happy New Year!