McDonald’s, in their second big foray into specialty beverages over the last 12 months, rolled out a new smoothie program nationwide, backed by an aggressive sampling and advertising campaign.
On the heels of the success of the McCafe coffee drink menu addition, the smoothie launch has been highly anticipated and vetted by the company; smoothies have been in McDonald’s test markets for three years.
While for some in our industry this can be seen as another shot across the bow to the bottom lines of multi-units with smaller footprints and independent retailers, we tend to agree with Jamba Juice CEO James D. White who, in an article featured on the Dow Jones Newswires, said:
“We view the entry of McDonald’s into the smoothie category as an overall validation of the potential of smoothies. Their advertising will expand interest in the category.”
White has a number of reasons to be excited, not threatened by, the added competition. He feels his company can offer a better quality, more customizable product to consumers. Not to mention that McDonald’s will be the one laying out millions of dollars to get the general public excited about smoothies. Other retailers should feel the same. You can offer a better experience to your customers.
Stockton Graham & Co. offers a multitude of smoothie options for your business, whether you have 40 locations or one. Offerings from Barista Fria, Dr. Smoothie, Jet, Torani, Big Train, etc. can fill the needs of your business, no matter its focus.
So, what does your business need? Speed? consistency? customization? Ease-of-use? Healthy options? A combination of all? More? Contact us today and let Stockton Graham & Co. tailor a solution for you!
Stockton Graham & Co.