Local Cafe Marketing Area Target: Schools

Your local school system is an excellent target for increasing sales.  The opportunities for bringing in repeat customers are seemingly endless.  Here are a few ideas on how your coffee shop could benefit after summer ends:

-After receiving the proper clearance with administrators, focus on making one visit per month to a different local school. Come armed with airpots of your house blend, coupons and bakery items to give away and head straight to the teacher’s lounge. Chat up the teachers and don’t forget to leave behind some branded mugs at the coffee pot.

-Cater a meeting of the Parent Teacher Association. Many times these meetings are held too early for attendees to have had dinner and not too late for a cup of coffee. Set-up a table in a high-traffic area for parents to grab a snack and a cup of coffee as attendees are meeting and greeting. Decaf and coupons should be in order, too.

-If you happen to be lucky enough to be near a high school or university, offer to host student organization meetings with group discounts to encourage purchases.

-Younger children are always selling something for school. Why not sell retail bags of your coffee for booster clubs? All of Stockton Graham’s coffee is available in retail, 12 oz. bags, which are ideal for an undertaking such as this. If you need pricing, be sure to contact your Customer Care Associate. Based on your needs, we can customize a solution.

-Do you have many customers who are carpooling kids to school in the morning or bringing them home in the afternoon? Might you need a few more kid-friendly items on your menu? That can really help with increasing sales.

For more sales targets and ideas, be sure to request a copy of our Marketing Area Profile for 2010 today and keep checking the blog!

Mike Adams
Stockton Graham & co.