Increase Sales Through Retail Coffee and Seasonal Drink Trends

Is your New Year’s Resolution to increase sales and profitability in 2015? We’re here to help.

Offer Retail Coffee

money-bean-guy2As we have said before, a majority of the coffee business remains in the home, where most people are brewing up their first coffee of the day. Providing customers with high-quality specialty coffee that they can take home with them for their first cup of the day will not only increase the profitability of your store, but it will increase customer loyalty as well. A bag of coffee bought from your store will remind customers of the type of product you provide and will keep them coming back to their favorite local spot again and again. Coffee is a popular gift item and an appealing retail bag will increase recognition of your store.

Stockton Graham & Co. has all of the materials necessary to help you bring a thriving retail coffee program to your store. All of our coffees can come prepackaged in six count, 12 oz. or 16 oz. retail bags, so you don’t have to do a thing! We can even help you create your own private label to promote your store on your custom bags. Another option is to set up bins that put your freshly roasted beans on display. This affordable option allows your staff to have a personal moment with customers as they fill the bag and hand it off.

Stay On Trend

Another great way to meet your sales goals for 2015 is with seasonal options that cater to consumer trends. Stockton Graham & Co. monitors the specialty beverage industry to inform our customers of what seasonal products to offer, and we can help you set up a limited time offer program to keep your menu fresh and exciting.

For example, as we all ring in the New Year with health centered resolutions, having sugar-free syrups, smoothies and snack options like KIND Bars and oatmeal are a great way to stay on trend and give sales a little boost. Sugar-free alternatives to the popular flavors like vanilla, caramel and hazelnut give those health conscious customers an indulgent treat without the calories or guilt. Smoothies like, Dr. Smoothie purees, are packed full of nutrients to power through the day and stick to health goals. KIND Bars and oatmeal are great options for a coffee shop to bring in because they are shelf-stable, healthy and a customer favorite.

For more information about seasonal trends or to talk to our team about retail coffee, give us a call at 800 835 5943.