Highlighting Hand-Crafted Excellence Using the “Made With Ghirardelli” Program

Reputation matters.

The Ghirardelli® Brand has earned a stellar reputation by offering the highest quality premium chocolates for over 150 years. Your customer base associates the Ghirardelli image with truly exceptional quality and prime craftsmanship. Year after year, regardless of the direction the economic breeze is blowing, consumers are consistently willing to pay for approachable and attainable luxury items. What better way to treat one’s self than with a decadent drink made with remarkable Ghirardelli products.

*Graph used with permission from Ghirardelli

To help retailers command premium prices for drinks, Ghirardelli has two programs for specialty coffee retailers to utilize. One of the great strengths of the Ghirardelli image is their iconic logo – a logo that is synonymous with uncommon excellence. If you are a current Ghirardelli customer, or would like to become one, you should use that logo and image to command the premium price point your drinks deserve…and this is where the “Made With Ghirardelli” program comes in.

Over the years, Ghirardelli’s image has been enhanced by carefully managing how their brand name is used. In order to fully protect the value of the Ghirardelli® Brand, they only “partner” with businesses that, on one hand, increase the value of the brand equity and, on the other, leverage the strength of the Ghirardelli® Brand to promote the sales of complementary premium quality products that our customers may create with those high-quality ingredients.Please see the link to the “Made With Ghirardelli” Foodservice Guidelines and Logo Usage Rules below.

The second more commonly used program provides a wealth of in-store marketing tools for a retailer. Ghirardelli has also made available to Stockton Graham & Co. customers a Point of Sale Merchandising Program designed to highlight the beverages that contain Ghirardelli products.

Available POS Materials:

-Counter cards
-Buttons
-Posters
-Recipe collections and more!

To see a full list of available POS material, click HERE.

Contact your Stockton Graham & Co. customer care associate today at (800) 835-5943 for additional information or see the POS Merchandising Program Request Form below and fax back to (919) 881-0746 and we will send your request to Ghirardelli.

*POS Merchandising Request Form
*”Made With Ghirardelli” Logo Usage Rules
*”Made With Ghirardelli” Foodservice Guidelines

 

Once you receive your marketing materials, use them to promote awesome Ghirardelli beverages like this Iced Black & White Mocha. Enjoy!

Mike Adams
Stockton Graham & Co.