Stockton Graham & Co. is excited to announce that our featured coffees for November & December are ‘Tis the Season Blend & Gingerbread Spice, two of our most popular coffees during the holiday season. These coffees are part of our seasonal program, which includes marketing and point-of-sale advertising materials.
‘Tis the Season Blend has a sweet, berry-like flavor and nice acidity. Flavor aside, the feel of this coffee in the mouth is a sensual, tactile experience all its own thanks to the perfectly balanced body. Though designed for the holiday season, this blend is excellent year-round.
Gingerbread Spice was inspired by the spicy-sweet confections of Eastern Europe. We’ve captured the scent and flavor of warm loaves of gingerbread, fresh from the oven and complemented it with our own blend of cinnamon and hazelnut for a uniquely snappy taste!
Upon ordering these holiday specials, you will have access to plenty of marketing support materials, which includes counter cards, shelf talkers and attractive retail packaging specifically developed for the 2011 holiday season. This is a great way to get your customers excited about the holiday season, all at no risk to you!
Tips for Selling:
• Have fun with this promotion and be sure to suggestively sell it
• Offer sales incentives to staff, i.e., movie passes or mall gift cards
• Consider offering a free ¼ lb. with the purchase of other retail coffee
• Offer $1 off for the first few weeks of the feature
• Make sure to incorporate the features in your brewed coffee rotation
• Brew and taste each feature to educate your staff
• Be prepared to give a description of the coffee when customers ask
• Consider putting out an airpot with sample cups on busy mornings
Happy Holidays from your friends at Stockton Graham & Co.!
Stockton Graham & Co.