Three Easy (and Cheap) Ways to Increase Sales
Even if you don’t have extra cash to advertise, there are always other things you can do inside your café’s walls to make things happen for your business. In addition to old fashioned elbow grease, try these simple (and cheap) ways to increase sales.
Equate your business to a child needing a parent. It can’t grow and thrive without your steady hand to guide it. Being there behind the counter also lets you build instant relationships with regular customers. They will feel connected with you (and dedicated) in a way they would never feel in a more corporate store.
But while being there is very important, a good owner will also know when not to be there. If you need a break, take one. If you need a day off, take one. A stressed-out owner is not going to provide the incredible customer service that is needed. The staff will thank you, too. Trust them to handle things. A mental health day will go a long way in keeping the head clear and can actually benefit the business.
Bus the tables
You can learn an amazing amount while cleaning up. Getting out in the store is a great way to start conversations with customers but it can also be a way to get vital feedback. Find a couple full cups? Maybe there is a problem with the coffee or equipment you were not aware of. If you aren’t lucky enough to be able to ask the customer, have the barista make the same drink especially for you and pinpoint what might be wrong.
Chatting up customers as you clean is the key. Have a guest set up a small office and not buy a single thing? Go over and make a sale. Start the dialogue: “Can I get you anything? We have a great new mocha.”
Sample, sample, sample
Want to increase sales on higher ticket drinks? Sampling is the most effective method, by far. In almost every instance, if you give away samples and make one sale from your efforts, you’ve covered the cost of the sample and possibly made an exclusive drip coffee customer an occasional $4.50 smoothie customer.
Diversifying your menu is almost always a good idea, but many times after new additions are made, owners wonder why new drinks don’t move. Chances are, the customer hasn’t been made to want the drink at all, much less know that it has been added to the menu. New products, no matter how appealing in both concept and flavor, must be sampled to prospective customers if a business expects to sell them in higher volumes.
For more information about successfully running your café, call us at 800-835-5943 or email firstname.lastname@example.org.