Easy Idea: Free Shot Fridays

Slow morning traffic on Friday? Try offering and promoting a free shot of espresso during a daypart that could use a boost in traffic. Giving away a free shot to customers is an inexpensive way to add value to a customer’s overall experience.

Let’s do the math. Giving away a single espresso shot only costs the business owner around a dime, or about .20¢ for a double. The perceived value to the customer is much higher than the .20¢ investment per customer.

Not only can implementing this “value-added” strategy help bring in customers in who weren’t visiting anyway, it’s also a goodwill gesture to your loyal regulars who are in all the time.