Dear Joe,

The diet craze is something that we anticipate every year at Stockton Graham & Co. This year we decided to bring in Pacific Soy products as a way of trimming the fat out of lattes and cappuccinos. The Pacific Soy product is a milk substitute that is not only friendly for the lactose intolerant, but it also withstands the high temperatures of steaming pitchers. Unlike other soy milk, Pacific Soy can actually be used in all of the normal cafe applications. So, for those highly determined customers who are cutting lattes out of their diet, let them know that the milk fat that used to plague their waist is no more.

It is also very helpful to mention the option to people who have not yet chosen to drop the cappuccino from their diet. There are plenty of “get fit in time for summer” diets that are getting ready to begin. It is always a good idea to remind your customers that they have plenty of options in your cafe. If you customer feels healthy in your store, then you can be sure that you won’t loose them to a new diet program.