Dear Joe,

Dear Joe,
I have a great deal of customers asking about what sort of holiday drinks I plan on providing this year, but I simply don’t have the budget to buy loads of holiday supplies only to realize that some of it will simply be thrown away at the end of the year. How can I plan for the seasonal demand without breaking the bank?


Henry Longfellow

Dear Henry,

As a coffee shop owner your number one priority must be to fulfill the needs of your customers, and if customers are asking about holiday drinks already, then it is a good sign that holiday supplies will not sit on the shelf. Also, it is important to keep in mind that a few leftover bottles of pumpkin pie syrup do not equate to an overall loss. All of Stockton Graham & Co.’s syrups have a shelf life of around three years, so leftovers can be saved without much difficulty. If you are worried that your regular customers will not alter their habits in favor of your new holiday drinks you may take comfort in the idea that they don’t necessarily need to. In order to justify an investment in one case of seasonal sauce you would only need to sell four drinks per day to use up your supply over the course of two months.

So, it doesn’t take a large investment to appease your customers, and there is very little risk because you can always save what you don’t use. If that isn’t enough incentive, then you may want to keep your eyes peeled for featured recipes this January which will focus on how to handle holiday leftovers.

Yours in coffee,

Josephius A. Graham
Stockton Graham & Co.

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