Deck the Halls (and your store) with Holiday Flavored Coffee!

Holiday flavored coffee is here! We at Stockton Graham & Co. have been buzzing about getting ready to introduce to you our Pumpkin Spice Coffee, Winter Wonderland Coffee and our Gingerbread Coffee. This is a great addition to your coffee shop for the holidays. Mintel Research tells us that flavored coffees are preferred at the top of the list of menu options after pastries, espresso and espresso beverages!!!

The History of the Flavored BeanHoliday Flavored Coffee pumpkin spice coffee

Flavored coffee beans are coated with flavor compounds to supplement coffee beans’ natural taste. Flavored coffees in one form or another have been used for centuries, but the gourmet coffee boom of the 1990s resulted in an increased interest in exotic flavors of coffee. With current technology, the beans can be produced with almost any flavor imaginable.

Although many people regard flavored coffee as a modern invention, its roots are almost as old as the beverage itself. History tells us that a few hundred years ago in the Middle East, people enjoyed drinking coffee blended with nuts and spices. In modern times, creative marketers have taken advantage of coffee drinkers desire for more flavor than nature yields and have found ways to introduce flavoring into coffee. It began with flavored syrups to spike brewed coffee with a flavor. More recently, food science has given us tools to introduce flavor onto the bean without the calories or the sugar. This is done as part of the post roasting process.

holiday flavored coffeeThe raw beans which are processed, either naturally or using the wet method to wash away the cherry from the seed (or the bean), are then ready to be roasted. The appropriate amount of flavoring to be used must be determined before flavor oils can be added to the roasted beans. The formulation process is similar to the way one decides how much sugar to put into a cup of coffee or tea. Once the precise amount is set, the dosage is held constant for that particular flavor oil and roasted bean combination. It is interesting to note that the flavor can be added to the beans while they are whole but also after they have been ground. The method for introducing flavor into ground coffee is different. We at Stockton Graham & Co. always introduce the flavor post roast and whole bean and we delight in bringing you flavors of holiday cheer.

All of our holiday flavored coffee is made with natural flavors. What a great way to market these coffees at your store. This is something that is important to many health conscious consumers of all ages. It is also important to note that the flavor added to the beans do not add calories to the average of three calories a cup of black coffee has.

Pumpkin Spice – Out of all Stockton Graham & Co.’s holiday flavored coffee, Pumpkin Spice is our most popular fall offering. With its aromatic blend of autumn spices such as nutmeg, clove, and hints of cinnamon, this 100% Arabica coffee is the perfect pairing for chilly evenings and crisp autumn air.

holiday flavored coffeeWinter Wonderland – In celebration of the holiday season, we’ve put four outstanding flavors together in an enticing medley: a winter wonderland of hazelnut and caramel blanketed by a powdery snow of vanilla and coconut. It’s guaranteed to keep the cold away and warm your spirit with holiday cheer!

Gingerbread – The spicy-sweet confections of Eastern Europe inspired this coffee. We’ve captured the scent and flavor of warm loaves of gingerbread fresh from the oven and complemented it with our own blend of cinnamon and hazelnut for a uniquely snappy taste!

Call a Customer Care Associate at 800 835 5943 or email orders@stocktongraham.com

3 Ways to Attract Millennials to your Coffee Shop at the Holidays

Millennials are experiencing the holidays differently than generations before them. This shift means (among many things) that millennials are seeking experiences that enrich and fulfill as opposed to objects that clutter and collect dust. One of the key ways that millennials are seeking to have these experiences is through technology.

holidaysHave you stopped to consider how your coffee shop can meet the needs of millennials for experiences? It is important to take these young consumers into account as you strategize attracting more business this holiday season.

We have some ideas that will help you invite and keep this demographic that is now more than one-quarter of the nation’s population. Although in general they are more reserved in their spending, there is one time of the year millennials are leading the charge in spending: the holidays; And there is one item that millennials can’t get enough of: coffee. Buying coffee nearly twice as often as older generations, young people spend about $80 per month on cups of Joe, well above the overall average of $67.

1. Partner with a Cause for the Holidays

Millennials want to contribute to something bigger than themselves. In fact, fifty percent of millennials would be more willing to make a purchase from a company if their purchase supports a cause. The holidays are a great time to celebrate goodwill and compassion for humankind.

Consider partnering with a local non-profit and donating a portion of your sales of a particular item towards a good cause. This could be a local homeless shelter, clean water in underdeveloped nations or an organization you believe in and are passionate about.

A good example of this is the partnership that Stockton Graham & Co. has formed with Grounds for Health. In this partnership, $1 from each purchase funds life-saving health care for women in Ethiopia, Nicaragua and Peru. Tis the season to give (and in giving, millennials will continue to return to your shop to cheer you on as you cheer others on).

2. Advertise your space

The holidays are a time for coming together and celebrating friends and family. Millennials value experiences over having material goods. Many millennials are far from home and looking for a place to connect during the holiday season. Consider renting out your cafe space for events or even planning events yourself. This could be a holiday party, a local church choir concert or celebrating holiday birthdays.

By renting your space out you are making deeper connections with your millennial shoppers who are longing to connect on a more substantial level. You are investing in relationships that will continue to grow as you create a space for them to have more experiences. It is also great exposure for people who have never set foot in your shop to become familiar with you.

Gift cards are big with millennials so as you are renting out your space for that gingerbread decoration, be sure to have your gift cards displayed front and center.

3. Tap the Technology Trend

Lastly, the best way to reach the next generation of consumers is through their smart phone. Millennials are nearly two times more connected through technology than any other generation. This translates to 13 percent of millennials using a mobile app to determine their venue.

To get and keep their attention, you have to offer a service, product or information while making it easy to connect to your establishment.

“Technology is changing the way that people are buying their coffee,” said David Sprinkle, Research Director, Packaged Facts, during a recent National Coffee Association (NCA) webinar on food service coffee. But avoid a straight sales pitch he advises. “Don’t just hawk your product, but provide information and services that are of interest to your consumers.”

Are you pairing items that are popular with millennials and posting it on Facebook? Use social media to let them know what is new and why you are offering it. Technology is a great tool to sell that new pumpkin spice latte, or the gingerbread mocha. Millennials are already online, meet them there.

Phone ordering is a new way of ordering coffee as well. This is a reflection of the on the go mentality of many millennials. Consider having an app created for your coffee shop that would allow your consumer to order and pay for the coffee before they get to your counter. You could roll this out just in time for the holiday season when consumers will be busy spending and shopping.

In general, the holidays are a time of cheery vibes and increased spending. Your younger consumers will appreciate the fact that you have shown that you care about them. This will also help to create a sense of relationship (which is exactly what the millennial is looking for) between you and your millennial shoppers.

To speak with a customer service associate please call 800 835 5943. 

Chewing the F.A.T. on Coffee Shop Profitability with Schoodacs

If you own a coffee shop, you know that the key to profitability is keeping sales up and costs down. But coffee shop profitability is a very tricky equation. The factors driving sales and costs are wide-reaching and often daunting for a small business owner. Consider the complexities of juggling things like rent and utility costs, menu and product mix, pricing, staffing, customer taste preferences, store marketing and more.Schoodacs Stockton Graham Coffee Shop Profitability

As former coffee business owners, managers and marketers, the team at Stockton Graham & Co. has simplified the profitability equation. We call it our F.A.T. Philosophy; F.A.T stands for FREQUENCY, AVERAGE and TRIAL.

F.A.T. is a decidedly customer-oriented approach. At the heart of the philosophy is the realization that the only way to sustainably make money is to focus on the top-line while making sure everything else in your P&L is reasonable. If you do this, the bottom line will take care of itself.

Businesses that align to the F.A.T. Philosophy get more customers in the door, get them coming back more often and get them spending more during each transaction.

To help our coffee business customers understand coffee shop profitability, it often helps to see how frequency, average and trial or F.A.T. work in a real coffee business situation.

Schoondacs Daryl Parker

Daryl Parker, Schoodacs Owner

Our Director of Sales Thom Swain had the opportunity to chew the F.A.T. on coffee shop profitability with Darryl Parker, owner of Schoodacs Coffee & Tea in Warner, NH, which opened in September 2015.  

Schoodacs Coffee is a Stockton Graham & Co. customer whose successful and well-respected coffee shop was voted “Best Cup of Coffee in Concord, NH” by the readers of the Hippo Press and “#2 Coffee Shop in Concord, NH” by the readers of the Concord Monitor. Darryl also owns website maintenance company Parker Web and is a business advisor with the Goldman Sachs 10,000 Small Businesses Program at Babson College.”

Here’s how the conversation went.

Schoodacs Coffee Shop ProfitabilityDarryl: We will always be a low volume store, averaging 100 or less tickets per day. Not only does our data indicate this performance, traffic data for the area supports this conclusion. According to NH DOT, we get about 3000 cars per day in front of the store.  At 1% engagement, that’s 30 checks. We obviously do much better than that, but the idea seems clear: it’s low volume. Thoughts?

Thom: The average café serving coffee and limited food should be writing somewhere between 100-150 tickets per day. So, Darryl, your business instincts are right: you are positioned at the mid- to lower end of the traffic spectrum. We expected this, though. I recall our discussions about Warner—it is a town with less than 3000 residents and a very active tourist economy—which is what drives the traffic.

The F in F.A.T. stands for frequency. I believe that your key to success is to be loved by the locals and discoverable by the tourists. You seem to be doing this, as your customer reviews indicate. Another goal would be to maximize the high traffic periods of the year, maybe to the extent that you recover an entire year’s operating costs during a few high-traffic months.

A truly loyal coffee shop customer visits between 15 to 20 times per month. To monetize that, 15 visits x $6 average x 12 months = $1080 per customer. In your case, if only 1% of your town’s population frequents Schoodacs throughout the year, your top line will be consistent and you can focus on increasing traffic during the tourist seasons.Schoodacs Stockton Graham Coffee Shop Profitability

Getting more people at your door is the hardest one of all. It involves marketing, social media, pushing for word of mouth and overall visibility. Recognizing new faces and delivering exemplary customer service is paramount; each one of those new faces could be worth over $1000 to your business.

Darryl: Our average ticket is the place where we must focus in order to improve the business income. Looking at the data since November 1, we are averaging well above $6 per ticket. This includes a mix of retail, food and drinks. I believe the only way we can grow revenue is to NOT focus on traffic, but to focus on average ticket?

Thom: The A in F.A.T stands for ticket AVERAGE. Pushing for a higher average is not only vital to coffee shop profitability, but it’s vital to good customer service. All too often staff are willing to let a customer come in, buy a beverage and leave. Asking a customer if they would like a pastry or a sandwich to go may actually remind them that they really would like more than just a drink. Also, mentioning that you have take-home coffee available is a great, gentle way to nudge a customer towards a higher purchase. You’ve already demonstrated that you know just how important average ticket is for coffee shop profitability.

Schoodac's Stockton Graham Coffee Shop ProfitabilityDarryl: I’d like to see our average ticket at $10, or about $3 more per ticket than we are seeing right now. It appears our best opportunity to improve average ticket is to add food beyond just pastries and snack items. This would be deli type food with a limited menu. I’m very intimidated by this direction and nervous about it. My staff and my shop are not equipped for it. Do you agree this appears to be the best route? Other ideas?

Thom: I would look for a balance of foods that are quick serve and take away with some that can be enjoyed while sitting in the café. A good balance of sweet and savory is key as well. You will want to focus on any features of each option that would be a trigger word to your frequent customers and store concept like locally-baked muffins, gluten-free brownies, organic oatmeal, etc. Talk to your food reps and see about products that are top-tier quality, but aren’t highly perishable or labor intensive.

Darryl: I’ve recently done some pretty major shifting in what we offer and our food costs. We have seen food as a percentage of sales drop from averaging over 30% to now averaging only 20%. If food is currently 20% of that $7 ($1.40) and I want to get to the $10 using food (+$3.00), that means food would go to 44% of our overall revenue. That looks to me to be a fundamental shift that will impact the entire business.

Thom: You can get creative on the food, especially in your market, without implementing a true kitchen. Think about teaming up with a food truck to provide you a small menu of high-quality products at a great price for your store while allowing them to park on-site during lunch. Another idea that comes to mind is continental breakfast bar, something akin to what you would see in some hotels, which would be a real draw during the tourist season. Maybe you charge $7 or so for it, and you have options like pastries, eggs, fruit bowls, yogurt and fresh-squeezed juices. Or maybe just a DIY oatmeal bar with a variety of mix-ins for $5 or $6 including a cup of drip coffee.

Depending on the local regulations, your options are fairly wide without actually cooking or adding significantly to your labor costs.Coffee Shop Profitability Schoodacs Stockton Graahm

Darryl: We have added significant retail options to the shop at a high cost of inventory investment. This has netted out some increased retail sales, and I do believe we can account for our higher-than-usual average ticket because of retail sales. I will continue to manage and add to this category, but there isn’t enough push there to get us to the higher revenues needed for sustainability.

Thom: I fully believe in retail for your type of business. The trick is maintaining turns and rotating product. When it comes to raising coffee shop profitability, having products that both trigger impulse buys and encourage browsing is key. You obviously want to arrange these items in appropriate areas: granola bars by the register and cookbooks on a shelf. For true retail, focus on specialty and local as much as possible. These can be things like a local maple syrup, your own branded items, non-electrical coffee apparatuses, literature, local jams/jellies, local soaps, etc. Essentially, any non-perishables that aren’t going to be found in every other shop around town.

Darryl: We have a bottled cold brew and tea that is adding business. I’ve faced as many rejections as acceptances, and I understand it is like launching an entirely new business to chase this revenue. I’m not opposed to it, but I don’t think it is going to do us much good in the short term.

Schoodacs Cold BrewThom: We’ve gotten into the T of our F.A.T. philosophy: Trial. The Schoodac’s bottled Cold Brew and ready-to-drink Iced Tea allow you to get your name out through New Hampshire Made, Kearsarge Food and other local outlets. Potential customers who are out-and-about will see your name, try your Schoodac’s Ready to Drink (RTD) coffee or tea products and, because they like it, they will seek your shop out for more.

Retail coffee and tea are areas that need a special focus. Let’s look at coffee, and specifically packaged whole bean coffee, for your business. Recall, a loyal customer comes to you only about 1 out of 2 days. Coffee drinkers are habitual, however, and most have more than one cup. So, where does that coffee come from? Keeping a core of popular coffees, packaging them well, and making sure that each member of your team is capable of describing and suggesting coffees will push more movement.

Selling take-home coffee to just 5% of your customer base should add a minimum of $600/month to your bottom line. Just to give you a sense of the potential of packaged beans, we have a customer that sells more take-home coffee than any I’ve ever seen. I am certain he does far more business that way than in beverages and food; I’m guessing 80/20. He spends most of his time away from the service counter, talking to customers about what coffee they like and directing them to his line of packaged whole bean coffee. He sells a lot of 2lb. bags. And customers are always looking to explore new coffee regions, new roast levels and new producers, which can make a significantly positive impact on coffee shop profitability.

If you’re interested in learning more about our F.A.T. Philosophy on coffee shop profitability, feel free to contact Thom Swain at 800 835 5943.

Your Summer Coffee Menu

Summer Coffee Menu Stockton Graham Raleigh Coffee RoasterLate spring is usually a time when customers’ beverage preferences switch from hot to cold; and if you don’t plan carefully, your traditional hot coffee menu can experience a dip in sales. There’s always iced coffee, of course, and putting a few cold versions of America’s favorite beverage on your menu (see our article here) can help even out those dips. There are other things to consider when planning your summer coffee menu.

First, don’t abandon hot coffee altogether on your summer coffee menu. Some customers simply won’t choose iced coffee in the morning, and others rely on an espresso pick-me-up to get through hot, humid afternoons. Statista reports that 84% of consumers would purchase hot coffee in spring—only 9% fewer than the 93% who say they would purchase hot coffee in winter. In summer months, three out of four customers say they would purchase hot coffee. Even customers who move to iced coffee after lunch will often drink hot coffee in the morning and late evening.

Coffee Shop EventsSecond, expect your customers’ taste buds to change slightly as the weather warms up, which impacts your summer coffee menu. After 20+ years of roasting coffee in the seat of the South—Raleigh, NC—we’ve found that coffees roasted to accentuate their innate juicy berry and citrus flavors rise to the top during hotter weather. Our Tanzania Peaberry, with its floral Jasmine aroma and bright juicy aftertaste, is a favorite in the hotter months. And if you haven’t tried our limited-edition Ethiopia Limmu, you’ll be amazed by its aroma of ripe strawberries and watermelon. The coffee features flavors of strawberries, raspberries and rosehips that delight the tongue. Its aftertaste is clean and sweet.

PNG Illustrated Map-01Last but not least, don’t forget the espresso on your summer coffee menu. Both the casual latte drinker and the single-shot espresso aficionado alike tend to gravitate toward single-origin options that boast juicy fruit flavors and tangy acidity when daytime temperatures jump. Our Papua New Guinea single-origin espresso fits that bill well, which is why customers seem to love it. You’ll find that by using 18-21 grams of coffee for each 1.5 – 2 ounce shot, Papua New Guinea melds distinct stone fruit flavors with a milk chocolate sweetness and mildly tangy acidity that keep customers coming back again and again.

For more ideas for your summer coffee menu and how to keep hot coffee sales robust during the hotter months, feel free to contact a sales associate or Customer Care Associate at 800 835 5943.

Introducing our Signature Iced Coffee

By popular demand, Stockton Graham & Co. is introducing our new Signature Iced Coffee a bit earlier this year.

Stockton Graham Signature Iced Coffee Cold BrewThis season’s Signature Iced Coffee is a result of all the tremendously enthusiastic feedback we received from last year’s Iced Coffee Blend. Customers loved the vibrant freshness of that blend and requested a coffee that would work well brewed over ice either as a commercial drip or Chemex format. So our coffee roasters and baristas got to work early.

The roasting and barista teams sampled several different single origin and blends in March; they tried different roast levels and various brew methods from toddy to drip. Based on feedback from the internal team and select customers, this year’s Signature Iced Coffee was born.

“This is a very refreshing and sweet iced coffee,” said Roastmaster Brandon Riggs, who oversees our Raleigh coffee roasting facilities. “When you serve this coffee on ice, the berry notes are a little more juicy, and you can really taste the sweetness.”

It’s no wonder. Brandon created an iced coffee that offers a Jasmine floral aroma, juicy berry flavor and a fresh, bright aftertaste that you’ll find in only the finest peaberries from the Rift Valley region of Tanzania.

“The acidity is nice and bright,” explains Alex Jeans, our lead barista. “It has a very pleasant after taste that’s light and delicate. It’s a perfect coffee on ice for a hot day.”

Iced Coffee vs. Cold Blend
You’d be hard pressed to read a copy of Coffee Talk or BusinessWeek for that matter without stumbling across an article on cold brew coffee. And other publications like The Specialty Coffee Chronicle, Beverage Industry, Restaurant Business and FoodService Director feature articles on iced coffee. So, understandably, there may be a bit of confusion in the cold coffee arena.

Stockton Graham & Co. Raleigh Coffee Brewing Iced CoffeeThere are basically two ways to brew coffee that’s put over ice:

Cold brew is a toddy where coffee grounds steep for 12+ hours to create a coffee concentrate. After a time, the grounds are filtered out of the liquid. That concentrate is served with equal parts water, milk and often Nitrogen, which creates a beer-like drink called nitro coffee.

Iced coffee is created by passing hot water over a filter of ground coffee — mostly in a commercial drip machine or in a Chemex — and the hot coffee drips over cubes of ice. When brewed coffee is cooled quickly like this, flavor and acidity is locked in. This undiluted coffee is served over ice.

An emerging iced coffee brew method is called Hot Bloom Cold Brew. In this method, coffee grounds that have been placed in a large glass or plastic jug are “bloomed” with a small amount of boiling water for about 60 seconds. Ice water is then added to the vessel. The mix is swirled and placed in a refrigerator for 12-15 hours to steep. The grounds are filtered out before serving.

Although our Signature Iced Coffee will work fine using either method, it does well with the Hot Bloom Cold Brew method and virtually sings when brewed over ice in a Chemex or commercial drip brewer. Click here to view our Iced Coffee Brewing Guide.

“That’s because the coffee’s delicate flavors are enhanced when brewed over ice,” Alex explains. “Brewing over ice will retain the coffee’s inherent brightness, so you really experience the fresh acidity of this coffee. As a contrast, the toddy method is designed to take some of the acidity out of the coffee, resulting in a much different tasting experience.”

To sample Stockton Graham & Co.’s Signature Iced Coffee, contact a Customer Care Associate at orders@stocktongraham.com or 800 835 5943.

Clean Labeling & Your Coffee Shop Menu

Natural and organic foods have been touted for over two decades, but 2016 is bringing in a natural food sea change of epic proportions. The shift is toward clean labeling, which translates into food and beverages that are less processed and more nutrient-rich. And importantly, clean labeling means offerings that are void of extra salts, sugars, colors, flavors, hormones, antibiotics or any other additives.Clean menu clean labeling coffee shop stockton graham organic coffee roaster

In fact, clean labeling as it is called has become so important that it is transforming big manufacturers like Mondelez, Kellogg and Heinz Kraft. And FoodBusinessNews named clean labeling the #1 menu trend of the year.

“Big Restaurants are all-of-a-sudden dumping some artificial (and other bad-for-you) ingredients from their menus,” reported international food and restaurant consultants Baum+Whiteman. “We’re looking at the ‘healthification’ of fast- and fast-casual food.”

Food industry observers are quick to say that the clean labeling trend is not a fad, but rather a long-lasting shift in consumer attitudes away from highly processed foods, especially among the coveted baby boomer generation. A recent Gallup poll revealed that 76% of baby boomers look to clean label or unprocessed products due to concern about their health while 69% of Millennials also site health concerns as the reason they would buy clean products.Smoothies, Stockton Graham & Co., Breakfast

Now’s the time for coffee businesses to get in front of one of the biggest food trends that can impact your business in 2016 and beyond. Here are some ideas from Stockton Graham & Co. to help you lean into the clean label trend.

  1. Assess your customer base
    If your store is on a college campus, in a college town or near a university, in a high-tech corridor or near an active adult retirement community, chances are your customers will gravitate toward clean labels. If in doubt, do an informal survey of your regular customers. One approach, “We’re thinking about adding a small menu that focuses on clean ingredients – that means we’ll look at beverages without added salts, sugars, flavors and the like. Is this something you’re interested in buying from us?”
  2. Know that “clean means clean”
    Replacing “artificial” additives with “natural” additives means you are still using additives: “natural raspberry flavor” shares no genes with real raspberries and customers know it. If you’re committed to a clean menu then look for products that are 100% fruit or ones that contain no added flavoring or preservatives. Click here for simple Green Menu recipes for your coffee shop.
  3. Start with your coffee
    Adding organic coffee to your menu is a simple, inexpensive way to lean into the clean menu trend. Plus, its a simple way to gauge your customers’ affinity for clean labeling. Raleigh coffee roaster Stockton Graham & Co. offers several organic single origins like Organic Fair Trade Guatemala, Organic Mexico Chiapas and Organic Sumatra. We also offer roast-to-order organic blends and espressos.
  4. Buy local
    Let’s face it, in foodservice avoiding all additives can be nearly impossible. And until you see how your customers will react, there’s no need to completely switch your menu over to 100% clean. You can take small steps across the board by implement more natural ingredients, like pesticide-free organic produce or foods with no added chemicals or hormones. One trick is to look for local suppliers of milk, cheese, butter, meats, vegetable and breads: when you buy local, foods get to your business faster so there is less need for preservatives or chemicals to maintain freshness on long cross-country journeys.
  5. Add USDA-certified OrganicMonin Organic Vanilla Syrup
    According to Food Navigator, 81% of American families purchase organic foods at least some of the time, and this is a good place to start. Plus, the price differentials between USDA-certified coffee, milk, soy milk, syrups and sauces and non-certified products are now fairly minimal. In addition to offering several USDA-certified single origin coffees, espressos and blends, Stockton Graham & Co. carries a wide variety of USDA-certified Organic and clean labeled products for your store.

If you’d like to discuss options for your menu, feel free to call us at 800 835 5943.

 

Batch 0995: Craft coffee in convenient portion packs

When it comes to restaurant coffee, the tide turned in June. That’s when Matthew Kassel, the highly revered writer and editor for The New York Observer, published an opinion article titled “Stop Serving Bad Coffee at Fine Restaurants!” If that wasn’t enough, he admonished restaurant owners to stop serving coffee altogether unless, of course, the coffee was good.Batch 995 portion packs coffee from Stockton Graham

The beef with bad coffee wasn’t only his. Kassel’s article quoted Sprudge co-founder Jordan Michelman, who equated most restaurant coffee to an Oscar Meyer charcuterie. “If you served Oscar Meyer for charcuterie at a fancy restaurant people would stone you in the streets,” Kassel quoted Michelman as saying.

So it’s good to see that smart, trend-conscious hospitality leaders have taken note. Nation’s Restaurant News reported that “coffee is at a tipping point” with millennials driving the trend toward higher quality restaurant cups. “Tastes and preferences within the coffee category are shifting, as many coffee drinkers — particularly millennials — are looking at the brewed beverage in a new way. They are gravitating toward authenticity and quality,” Restaurant News reported.

Today’s customers don’t mind paying for quality. In fact, according to the National Coffee Association, one out of every two cups of coffee sold in the United States is premium coffee. According to the research firm Packaged Facts, foodservice operators sold $36 billion of coffee in 2014. In 2015, foodservice coffee sales rose another 5% to $37.8 billion.

Data from Technomic support a shift toward higher quality. The firm in its recent Bakery & Coffee Café Trend Report found that 39 percent of bakery-café patrons would order a premium coffee instead of a regular blend if one were available. That percentage jumped to 47 percent among consumers aged 18-34.

Restaurants, hotels and other hospitality businesses that don’t offer quality coffee have a lot to lose. Currently coffee represents more than $24 billion in restaurant beverage sales, and this total is growing.

“More and more customers want high-quality coffee,” Thom Swain, director of business development for Stockton Graham & Co. “If they don’t get it at your establishment, they will buy it somewhere else. Do you want that sale to go to the folks down the street?”

Introducing Batch 995: Craft Coffee in Convenient Portion Packs

Stockton Graham Dilworth Coffee Batch 0995 Portion PacksTo help foodservice operators capture this lucrative market, Stockton Graham & Co. just launched Batch 0995: craft roasted specialty coffee in convenient portion packs. Batch 0995 is part of a full-spectrum branded coffee program including coffee carafes, airpots, airpot racks, sales support and training to help operators be successful.

Download the brochure with our complete lineup: (Printable PDF of Batch 0995 Flyer)

The new coffee brand commemorates Stockton Graham & Co.’s entry into craft roasting 20 years ago; the company started small batch roasting coffee for customers in September 1995, and the name Batch 0995 reflects that date.

Batch 0995 is artisanal coffee. It starts with high-quality 100% Arabica beans, craft roasted in small batches to achieve the fullest flavor. Once cooled, Stockton Graham & Co. artfully blends and packages the coffee in consistent, perfectly measured portion packs.

Batch 0995 Coffee From Stockton Graham & Co. in Convenient Portion PacksThe new portion pack format is part of a full-spectrum branded coffee program designed to help restaurants, hotels and other foodservice operators serve specialty-grade, coffeehouse-quality coffee without the fuss of weighing and grinding beans for every pot.

“Consumers’ interest in premium coffee is at an all-time high, and Stockton Graham & Co. is making it easier for operators to offer specialty-grade, craft roasted coffee to their customers,” said Jeff Vojta, CEO of Stockton Graham & Co. “Batch 0995 gives operators the opportunity to offer coffee shop quality coffee without the hassle of weighing and grinding whole beans. The result is flawless and delicious coffee for every customer every time.”

Batch 0995 launches with nine natural and flavored coffees

Batch 0995 launches with five natural coffee options including the ever-popular Colombia Supremo. Customers can also choose portion packs from top-selling flavors like French Vanilla, Hazelnut and Jamaican Me Crazy®. Seasonal and limited time only coffees will also be available.

“We’ve translated our two decades of expertise in sourcing, roasting and blending superior tasting specialty coffees into a convenient, pre-measured format,” said Stockton Graham & Co. roast master Brandon Riggs. “Batch 0995 is small batch roasted to bring out the nuanced flavors, aroma and body that each bean was born with.”

Batch 995 portion packs are available in these varieties:

NATURAL COFFEES FLAVORED COFFEES
Breakfast Blend Portion Pack Coffee from Stockton Graham Cinnamon Hazelnut Portion Pack Coffee from Stockton Graham
Colombia Supremo Portion Pack Coffee from Stockton Graham French Vanilla Portion Pack Coffee from Stockton Graham
House Blend Portion Pack Coffee from Stockton Graham Hazelnut Portion Pack Coffee from Stockton Graham
French Roast Portion Pack Coffee from Stockton Graham Flavored Coffee Portion Pack Coffee from Stockton Graham
Colombia Decaf Portion Pack Coffee from Stockton Graham

Download the brochure with our complete lineup: (Printable PDF of Batch 0995 Flyer)

Batch 0995 is part of a full-spectrum branded coffee program

As part of Batch 0995, Stockton Graham & Co. is offering foodservice operators a branded carafe and airpot program featuring an authentic Kraft paper design embellished with an artful watercolor painting of coffee cherries. The program also includes a branded wire rack for airpots, which easily integrates into most back-of-the-house or front-of-the-house operations.

To learn more about offering Batch 995 coffees to your customers, contact Thom Swain, Brady Butler or Debra Dolan at 800 835 5943.