This is an exciting time in the world of specialty coffee. Starting in late May, Stockton Graham Coffees will be sold under the brand name Dilworth Coffee.
Those who know Dilworth Coffee, know that it is Charlotte’s Original Specialty Coffee brand and a leader in specialty coffee in North Carolina.
Why the change?
Stockton Graham & Co. previously sourced, roasted, blend and packaged specialty coffee under two brands: Stockton Graham Coffees and Dilworth Coffee. After extensive market research and customer feedback, we have decided to consolidate our specialty coffee under our single strongest brand: Dilworth Coffee. This will allow us to streamline our business and improve our customer experience. Customers will receive the same high-quality coffees and outstanding service they have come to expect from Stockton Graham & Co. Plus, wholesale customer get the added benefit of offering a Top 3 coffee brand with a growing retail presence.*
In addition to an entirely new look and packaging, all of our coffees, both wholesale and retail, will soon carry the prestigious Dilworth Coffee name. Retail coffee orders will now be handled exclusively through the Dilworth Coffee website. There will be no change to how wholesale coffee orders are handled.
What does this change mean for me, a wholesale customer of Stockton Graham & Co. Coffees and allied products? All our wholesale coffee buyers now have access to a leading specialty coffee brand with a strong retail presence. Our new curated coffee list includes 60+ coffees, including USDA-Certified Organic, Rainforest Alliance Certified, single-farm microlots, rare harvests, Swiss Water® Processed decaffeinated and flavored coffees. The coffees are designed to appeal to a broad array of consumer palates from casual coffee drinkers to coffee connoisseurs.
What’s the history of Dilworth Coffee?
While visiting Italy in 1989, Charlotte NC resident and Dilworth Coffee founder Don Keen had a memorable coffee experience. He wanted to share that wonderful coffee and outstanding service with the residents of his hometown so he returned home to Charlotte and opened the first Dilworth Coffee. Stockton Graham & Co. began a relationship with Dilworth Coffee in the 1990s and eventually became the exclusive roaster for the company in 2010; in 2016 Dilworth fully became a part of Stockton Graham & Co.
As we’ve mentioned, the brand refresh includes a new logo but if you really want to get a feel for all the changes, visit the new Dilworth Coffee in Charlotte’s Fifth Third Center or one of our other locations. You’ll find a new menu focused on espresso and other hand-crafted coffee preparations, a new in-store design and, of course, personalized service based on old-fashioned Southern hospitality. For one of the changes we are most excited about, check out the Shop section of the site to see our new retail packaging. Our coffee already sets us apart from the competition but now our look will do the same. In addition, we are expanding our licensed store program to help spread the Dilworth Coffee name and experience to new markets.
“The new Dilworth Coffee is a modern interpretation of the brand’s original mission of providing exceptional quality and service in a comfortable neighborhood coffee shop,” said Lane Mitchell, Director of Creative, Brand & Marketing at Dilworth Coffee.
“In creating the new logo, we wanted to retain the equities of the old logo, especially in the representation of the coffee bean; but we also wanted to bring it into today’s 4D world by making the logo more iconographic,” Ms. Mitchell said. “In fact, the entire logo centers around the iconic coffee bean, which reinforces the bean as the company’s focus: its heart and soul.”
The new brand visuals include a signature pattern rooted in the natural colors and textures of the Piedmont region of North Carolina. This pattern is integrated into the new store through signage, menus and wearables. It is also now appearing throughout the company’s brand assets.
For more information about the Dilworth Coffee brand or how Stockton Graham & Co. can make your coffee experiences better, please call 800 835 5943 or email email@example.com.
Stockton Graham & Co. will be closed on Monday, May 29 in observance of Memorial Day. Please make plans to place your Memorial Day weekend and Monday/Tuesday orders by Thursday, May 25. All orders received after NOON ET on Thursday, May 25 may not ship until Tuesday, May 30.
Additionally, please allow an additional transit day as FedEx will not pick up or deliver on Monday, May 29. We invite you to head over to FedEx.com to calculate the transit days to your area from our ’27612′ zip code.
FOR LOCAL CUSTOMERS: All pick-ups must be made by 3:00 pm on Friday, May 26.
Stockton Graham & Co. hope you enjoy a happy and safe Memorial Day!
So you’ve chosen a space for a new coffee shop, what next? You’re not just going to put your new espresso machine on a counter in the corner and call it done. A lot of thought needs to go into figuring out the best workflow to create an outstanding environment for both customers and baristas. When planning the work stations of a new coffee shop, one thing to always take into consideration is ergonomics. The study of people’s efficiency in their working environment, ergonomics is crucial when it comes to organizing a coffee shop. Every location has a different shape so each will have unique requirements.
You want your shop to be busy so assume it will be when you plan the work area. You certainly don’t want employees running into each other as they try to serve customers. A well-designed work station will allow each barista to do most of their work while barely moving his or her feet. The barista should have easy access to everything they might need, especially milk, cups, grinder and beans. In addition, the countertop should be the correct height and it should have the proper amount of workspace (in other words, don’t over crowd it). Think about sink and trash location so clean up can be easy and ongoing throughout the work day. If you serve food is it easy to access for barista or cashier? If you position the cash register close to the barista it will also help with efficiency. During busy times it will allow the barista to overhear orders and perhaps get a head start on preparation. During slow times, it would easily allow a barista to work alone. If you put some thought into making your employees’ tasks easier to perform, they will be happier and everyone will benefit!
For more information about opening a coffee shop, Stockton Graham & Co. is here to help. Just call 800-835-5943 or email firstname.lastname@example.org.
Late last month, our Brady Butler attended the Global Specialty Coffee Expo (SCA) in Seattle. While his focus was on teaching Golden Cup Brewing classes, he did have an opportunity to walk the floor. We were glad he had the chance to cast his eye around the displays and report back on a few of the sights.
“As an equipment guy, this was an interesting show. From custom machines to new brewers to gadgets, there was a lot to see.
Espresso machine customization was on full display, with most of the roaster and café booths featuring beautiful signature espresso machines. My favorite was the custom Victoria Arduino Black Eagle that they’d made to celebrate Gianni’s 80th birthday. It was great to see some options for grinders too – the hand-blown glass hoppers at the EspressoParts booth were a welcome alternative to the usual plastic.
The trend of low-profile and small footprint espresso machines also continued this year. There was lots of buzz about the new under-counter espresso machine by MAVAM, with good reason. Even traditional machines manufacturers like Synesso had prototypes designed to lower the visible barrier between barista and customer.
Scales continue to show up in new places as well. Acai debuted a new automatic bean portioning system for café’s tired of weighing out little tins for their pour-over bars. Compak showed an espresso grinder which precisely grinds a specified amount of coffee into the portafilter, hands free. Of course, the Baratza Sette was back with their excellent grind-by-weight prosumer grinder for espresso or drip brewing.
Coldbrew was once again a major theme. BKON was back to show off their Storm, a superfast-supersized system to produce 100 gallons of coldbrew in 15 minutes. Several of our allied-products friends were sampling sweet and refreshing coldbrew-based drinks perfect for summer. Even cleaner specialists Urnex joined the party with a two-part complete coldbrew system cleaner – just the thing for nitro coffee systems.
To get a bit of a break from the middle of the show floor, I had a chance to stroll down the Design Lab wall of coffee packaging. This gallery of brightly-patterned, fully printed bags and uniquely-shaped printed cardboard containers is always a highlight. Our new Dilworth bag design would have looked right at home.
As always, there were so many great things to see and sample at this specialty coffee show. I can’t wait to share some of my favorites with our customers!”
With questions or to learn more about what might work best in your store or coffee shop, call 800 835 5943 or email email@example.com.
With the rising temperatures, it’s that time of year to start offering iced coffee and iced specialty drinks. Iced drinks can be an integral part of coffee sales during the warm summer seasons, allowing customers to have an opportunity to escape intense heat and cool off while getting caffeinated, especially in the South!
There are several different ways to offer iced coffee these days, and many cafes have decided to utilize the “toddy” method of cold-brewing coffee. However, there are other methods available that can be utilized using equipment you already own in your shop.
Makingconcentratesis a popular way of offering iced coffee, having ultimately a concoction that is twice as potent as you would normally brew, then adding ice. Keep in mind that dark roasted coffee tends to yield a smoother and more enjoyable flavor than lightly roasted coffee.
TheToddy brewingprocess creates a concentrate that you can add to frappes, iced lattes, iced mochas, or just create iced coffee. In this method, which features reusable filters, you add cold water to coarsely ground coffee and allow it to steep for 12-24 hours. Watch our video on the Toddy method here.
TheJapanese methodis rapidly gaining popularity throughout cafes as the way to serve iced coffee. This consists of any pour over device (Chemex, Hario V60, etc.) or batch brewers in a shop and takes only a couple of minutes to prepare. This process produces an extremely smooth and flavorful cup of iced coffee, brewing right onto ice so it is only hot for a couple of seconds. You can also incorporate your drip brewer to produce larger quantities of iced coffee by using the amount of coffee that yields a full pot but only running the half-pot water cycle. Of course, you will still brew on top of a container that has the correct proportion of ice (the same ratio as for the pour-over method).
Iced Vietnamese-style coffeeis another great method which requires a Phin filter and condensed milk. Start by pouring a small amount of condensed milk into the vessel you wish to brew into and add coffee (1 rounded tablespoon per 6 ounces at a coarse grind) to the Phin filter. Brew on top of the condensed milk, stir, and add ice. The later two methods are not concentrations, so it is important to get the right proportions every time so you do not water down the coffee.
Iced Americanoswill also help increase coffee sales during the warmer months by adding a cool refreshing version of a classic coffee beverage. Simply pull the shots of espresso directly into cool water and then add ice.
From a cost perspective, Toddy produces a larger quantity of iced coffee, running at about .21 cents an ounce. The Japanese method is brewed by the cup which requires a little bit more time and skill, but runs at only about .04 cents per ounce. While the Japanese-method costs less, it does call for more time per cup whereas the toddy is already made and ready to be used.
Iced signature or specialty beverages can also help increase your profit margins during the warmer seasons while standard coffee sales tend to slow down, and also increase efficiency by adding profitable and sought after items. The best way to prepare iced lattes or signature drinks involving milk is to add the ingredients and milk into a cup and pull the shots on top of the milk, leaving room for ice. This keeps the espresso shots from melting the ice and becoming watery, thereby diminishing the full flavor of the espresso. Then all that is left is to stir, add ice and serve.
Here at Stockton Graham & Company we are always happy to share our knowledge about everything coffee related. To learn more about ways to succeed in your store or coffee shop, call 800 835 5943 or email firstname.lastname@example.org.
Have you ever wondered how fresh coffee can go stale? It is actually a complex process that involves a fair amount of science. It all begins when heat is introduced to the green beans. Inside the roaster the sugars and amino acids in the beans combine to begin what is known as the Maillard Reaction. This is what gives browned or toasted food its distinctive flavor and it was first described in 1912 by French chemist Louis-Camille Maillard. Many types of foods, such as cookies, breads, caramel and chocolate undergo this reaction. And, of course, it is what leads to the wonderful smell, taste, and color of coffee.
During roasting, carbon dioxide also forms inside the beans. As soon as the beans are dumped into the cooling of tray of the roaster, however, the release of this gas begins. In this process, which is called degassing and can last over a week, the carbon dioxide is slowly replaced by oxygen. Though oxygen is a very good thing in many situations, it can also be one of nature’s most destructive forces. When it comes into contact with some materials, such as organic matter and some metals, oxygen alters their molecular makeup. Known as oxidation, it is a process in which oxygen actually pulls electrons away from another molecule, making it unstable. The results are things like rusting, browning or staling. So, the processes that make a bright copper penny turn dark, a cut apple become brown or–yes–coffee become stale, are all related. In coffee, oxygen reacts with the oils and solubles that give the coffee its unique taste. As time passes, flavors become less pronounced, resulting coffee that tastes flat and stale. There is no getting around this natural process but it can be slowed; if at all possible, store your fresh coffee in an airtight container to prolong its taste. It will remain fresh until your next order arrives and allow you to serve customers the best beverage possible.
Even if you don’t have extra cash to advertise, there are always other things you can do inside your café’s walls to make things happen for your business. In addition to old fashioned elbow grease, try these simple (and cheap) ways to increase sales.
Equate your business to a child needing a parent. It can’t grow and thrive without your steady hand to guide it. Being there behind the counter also lets you build instant relationships with regular customers. They will feel connected with you (and dedicated) in a way they would never feel in a more corporate store.
But while being there is very important, a good owner will also know when not to be there. If you need a break, take one. If you need a day off, take one. A stressed-out owner is not going to provide the incredible customer service that is needed. The staff will thank you, too. Trust them to handle things. A mental health day will go a long way in keeping the head clear and can actually benefit the business.
Bus the tables
You can learn an amazing amount while cleaning up. Getting out in the store is a great way to start conversations with customers but it can also be a way to get vital feedback. Find a couple full cups? Maybe there is a problem with the coffee or equipment you were not aware of. If you aren’t lucky enough to be able to ask the customer, have the barista make the same drink especially for you and pinpoint what might be wrong.
Chatting up customers as you clean is the key. Have a guest set up a small office and not buy a single thing? Go over and make a sale. Start the dialogue: “Can I get you anything? We have a great new mocha.”
Sample, sample, sample
Want to increase sales on higher ticket drinks? Sampling is the most effective method, by far. In almost every instance, if you give away samples and make one sale from your efforts, you’ve covered the cost of the sample and possibly made an exclusive drip coffee customer an occasional $4.50 smoothie customer.
Diversifying your menu is almost always a good idea, but many times after new additions are made, owners wonder why new drinks don’t move. Chances are, the customer hasn’t been made to want the drink at all, much less know that it has been added to the menu. New products, no matter how appealing in both concept and flavor, must be sampled to prospective customers if a business expects to sell them in higher volumes.
For more information about successfully running your café, call us at 800-835-5943 or email email@example.com.