Stockton Graham & Co. will be closed on Monday, July 3 and Tuesday, July 4 in observance of Independence Day. Please make plans to place your weekend and Monday/Tuesday orders by Thursday, June 29. All orders received after NOON ET on Thursday, June 29 may not ship until Wednesday, July 5.
FOR LOCAL CUSTOMERS: All pick-ups must be made by 3:00 pm on Friday, June 30.
Stockton Graham & Co. wishes you a happy and safe July 4th!
This is an exciting time in the world of specialty coffee. Starting in late May, Stockton Graham Coffees will be sold under the brand name Dilworth Coffee.
Those who know Dilworth Coffee, know that it is Charlotte’s Original Specialty Coffee brand and a leader in specialty coffee in North Carolina.
Why the change?
Stockton Graham & Co. previously sourced, roasted, blend and packaged specialty coffee under two brands: Stockton Graham Coffees and Dilworth Coffee. After extensive market research and customer feedback, we have decided to consolidate our specialty coffee under our single strongest brand: Dilworth Coffee. This will allow us to streamline our business and improve our customer experience. Customers will receive the same high-quality coffees and outstanding service they have come to expect from Stockton Graham & Co. Plus, wholesale customer get the added benefit of offering a Top 3 coffee brand with a growing retail presence.*
In addition to an entirely new look and packaging, all of our coffees, both wholesale and retail, will soon carry the prestigious Dilworth Coffee name. Retail coffee orders will now be handled exclusively through the Dilworth Coffee website. There will be no change to how wholesale coffee orders are handled.
What does this change mean for me, a wholesale customer of Stockton Graham & Co. Coffees and allied products? All our wholesale coffee buyers now have access to a leading specialty coffee brand with a strong retail presence. Our new curated coffee list includes 60+ coffees, including USDA-Certified Organic, Rainforest Alliance Certified, single-farm microlots, rare harvests, Swiss Water® Processed decaffeinated and flavored coffees. The coffees are designed to appeal to a broad array of consumer palates from casual coffee drinkers to coffee connoisseurs.
What’s the history of Dilworth Coffee? While visiting Italy in 1989, Charlotte NC resident and Dilworth Coffee founder Don Keen had a memorable coffee experience. He wanted to share that wonderful coffee and outstanding service with the residents of his hometown so he returned home to Charlotte and opened the first Dilworth Coffee. Stockton Graham & Co. began a relationship with Dilworth Coffee in the 1990s and eventually became the exclusive roaster for the company in 2010; in 2016 Dilworth fully became a part of Stockton Graham & Co.
As we’ve mentioned, the brand refresh includes a new logo but if you really want to get a feel for all the changes, visit the new Dilworth Coffee in Charlotte’s Fifth Third Center or one of our other locations. You’ll find a new menu focused on espresso and other hand-crafted coffee preparations, a new in-store design and, of course, personalized service based on old-fashioned Southern hospitality. For one of the changes we are most excited about, check out the Shop section of the site to see our new retail packaging. Our coffee already sets us apart from the competition but now our look will do the same. In addition, we are expanding our licensed store program to help spread the Dilworth Coffee name and experience to new markets.
“The new Dilworth Coffee is a modern interpretation of the brand’s original mission of providing exceptional quality and service in a comfortable neighborhood coffee shop,” said Lane Mitchell, Director of Creative, Brand & Marketing at Dilworth Coffee.
“In creating the new logo, we wanted to retain the equities of the old logo, especially in the representation of the coffee bean; but we also wanted to bring it into today’s 4D world by making the logo more iconographic,” Ms. Mitchell said. “In fact, the entire logo centers around the iconic coffee bean, which reinforces the bean as the company’s focus: its heart and soul.”
The new brand visuals include a signature pattern rooted in the natural colors and textures of the Piedmont region of North Carolina. This pattern is integrated into the new store through signage, menus and wearables. It is also now appearing throughout the company’s brand assets.
For more information about the Dilworth Coffee brand or how Stockton Graham & Co. can make your coffee experiences better, please call 800 835 5943 or email firstname.lastname@example.org.
Marshall Fields, a retailing pioneer, often told his staff:“Give the lady what she wants!” That sounds very simple, but you need to understand your customers and what they really want, then offer it. To do this, think about who they are, what they like to buy, when they come into your shop, how they found your shop, etc. And, of course, you must always remember the customer is always king or queen and what they want or need will change over time. You need to stay abreast of these changes while still providing quality coffee, great service and maintaining the very things that make your store unique.
So, how did your current customers find your shop? Where are they coming from when they visit and where are they going when they leave? What do they buy when they are in your store? The best way to find out the answers to these questions is to ask your customers. Many will be grateful that you even asked. Understanding how they found your store (signage, location, marketing, word of mouth, Twitter, etc.) will help you direct your efforts to finding more of them, if they are profitable. Another way is just to observe them to determine how their purchase patterns change on given days or times.
Understanding where customers are coming from and where they are going should help you direct marketing efforts to those areas (e.g. maybe it’s an office building, a school or church), tailoring the products and pricing to meet their needs. It will also help you determine which community activities and promotions might better meet their needs. Perhaps there are events that are popular in your community, such as a festival. Maybe you should have a presence or sponsor on some level. Or maybe your shop is near a popular bike trail or youth soccer fields. Think about creative ways to reach those potential customers.
The most important reason to know information about your customers is that you need to have new customers coming into your shop every week. There are not standard answers or responses to any of the questions, but understanding some of the customer behavioral dynamics will help you tailor your product, price, promotions and ultimately, profit. Customers’ patterns will change over time. Attrition is part of business and you need to keep searching and to find new customers.