CUPPING FOR COFFEESHOP OWNERS

We know that hosting events can be stressful. They can take up a lot of time and disrupt your regular business patterns. But we’ll show you that the benefi ts of hosting your own cupping far outweigh these concerns. By the time you’re done with this class, you’ll have the tools you need to run your own cuppings as well as a better understanding of how cupping can work for you.

Objectives
- Review the basics of coffee tasting with tasting activities designed
to calibrate your senses for analysis.
- Learn the tools, procedure, and etiquette of a formal cupping
ritual and explain how you can use them to present your coffees
to your customers.
- Discover and learn to create different variations and themes that
you can use to tailor your cuppings to your particular customer
base.