Customer loyalty programs have always been a catch twenty-two for small business owners. On one hand, customer loyalty programs can increase the frequency of visits a customer may make, build customer satisfaction and these programs usually don’t cost a lot. Conversely, customers will inevitably find a way to cheat the system, and loyalty programs can [...]
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Google Acquires “Punchd”: Customer Loyalty Programs & Technology Join Forces
by Stockton Graham on August 8, 2011
in Blog, News, Promotions
Everywhere we go we see “Follow us on Facebook” or something about Twitter. We don’t even know what a “tweet” is! Do we need to look at these in addition to our website for our business? We’re a small shop and don’t want to spend a lot of effort or money on some fad. What [...]
Tagged as: facebook, social media, twitter
I need to revamp my email marketing. Do you have any recommendations for me? Thank you, Roberto Dear Roberto, Thanks for your inquiry, sir. Emarketing is important, as you know. You are right to look at different avenues to build your customer base via the web. Here is a list of email marketing vendors that many [...]
Tagged as: bronto, constant contact, contactology, email marketing, icontact, social media
Tweeting to the Top Part II: Increasing Sales Through Twitter
by Stockton Graham on February 23, 2010
This is Part 2 of a 2 part series on Twitter and cafes. Part 1 was an introduction to Twitter and determining if your business should be tweeting. Part 2 will focus on getting started on Twitter and tips to build sales through tweeting.
Tagged as: business strategies, social media, twitter
Tweeting to the Top Part I: Should Your Business Be On Twitter?
by Stockton Graham on February 15, 2010
In this article we’ll focus on explaining what Twitter is, what it can do for your business, evaluating if your business should have an account with the site and, if you determine that Twitter is a good fit, we’ll map out a plan of action to establish your business on the site.
Tagged as: business strategies, social media, social networking, twitter
Nominate Your Business for a Shorty Award!
by Stockton Graham on January 13, 2010
take the time to nominate your business and encourage your Facebook fans, Tweeps and loyal customers to vote early and often! We invite you to follow us on Twitter, too, for business-building tips, specialty coffee & allied product specials, etc.
Tagged as: shorty awards, social media, twitter
