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Red Espresso

Introduction to Red Espresso

by Stockton Graham on October 4, 2010

in Blog, Specialty beverages

Throughout history, coffee has reached milestone after milestone, when it comes to creating a satisfying beverage. From a plant that was discovered by an Ethiopian goat herder, to a diverse beverage that is enjoyed all over the world, it has become one of the most popular beverages in the world. One milestone that is perhaps [...]

Many coffee shop owners have shown interest in Red Espresso, but there still seems to be a problem with the owners being able to incorporate the product into their shops. The main issue that we have found is that coffee shops are having a hard time dedicating one of their portafilters for tea alone. Obviously, [...]

Turn over a new leaf this fall…

by Stockton Graham on September 30, 2009

in Blog, Seasonal, Specialty beverages, Tea

To help increase sales during the fall, Red Espresso has released a poster for their Red Americano with a recipe and cost calculator that will assist in determining your exact cost per drink.

Don’t Be Afraid to Add to Your Menu

by Stockton Graham on September 15, 2009

in General

Introducing a new product, category, or even seasonal offerings can be an excellent way to keep your customers and staff excited and engaged in the business. It’s an excellent way to allow them to depart from their ordinary routine and explore a new taste or experience while hopefully allowing the shop owner to increase the average order size and/or frequency of visits. It is exciting for staff because they can engage more with the customers for increased satisfaction and, in many instances, increased tips.

These can cover a wide variety of items; it could be a new coffee, new specialty drink, a new technique, a limited time only seasonal offering or even a new entire product line.

What can you do inside your café’s walls to build a relationship for life? Don’t have the extra cash to advertise? Follow these simple (and cheap) methods to market to buyers.