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Dear Joe,

by Stockton Graham on January 18, 2010

in Dear Joe, General

Assuming that this review came from a genuinely unhappy customer and not from your competitor across the street or a perpetual malcontent, you should use the review to turn a negative into a positive.

This is Part 1 of a 3 part series from Stockton Graham & Co. This article will focus on what to look for with taxes, insurance and your lease. Part II will center on getting to know your customers and giving them what they want. Part III is an evaluation of the ascetics of your café.

How to Build a Facebook Page to Increase Your Café’s Sales

by Stockton Graham on December 15, 2009

in General

Are you a member of the social media site Facebook? If you aren’t, and your business isn’t either, now is the time to set up a page. So, how you you create a fan page for your cafe?

Business Analysis for Coffee Shops

by Stockton Graham on December 9, 2009

in Blog, General, News

A review of Ed Arvidson’s book “Coffee Business Success in a Turbulent Economy”.

Your own personal “Good, Bad and Ugly” review can be a great first step to evaluate your businesses’ own successes and failures.

Seasonal Surviving and Thriving for 2009

by Stockton Graham on August 31, 2009

in General

The coming weeks and months are typically the most exciting, profitable and (unfortunately) stressful periods for café owners. Children are heading back to school, which brings in the parents who drop them off and pick them up. College kids fill up the dormitories on campus and begin looking for that “third place”. Christmas is just around the corner. Done are the beach trips with the sticky weather and, like the crisp air of autumn, your customer base comes blowing back into your shop like they never even left, as if on some extended summer vacation.