Last year, I was fortunate to attend the 2010 Coffee Fest in Seattle, WA. Aside from having a fantastic time walking the showroom floor, I was also able to sit in on some educational lectures presented by professionals in the coffee industry. One of the guest speakers I was able to hear from was Bruce [...]
business strategies
This is Part III of a three part series focusing on action items for cafe owners to focus on the 2010. Part I centered on dealing with taxes, insurance and your lease. Part II focused on building sales through knowing what you customer base wants.
This is Part 2 of a 3 part series from Stockton Graham & Co. on what to focus on for 2010. This article will focus on getting to know your customers better.
Assuming that this review came from a genuinely unhappy customer and not from your competitor across the street or a perpetual malcontent, you should use the review to turn a negative into a positive.
