As U.S. Master Distributor of red espresso®, we are excited to announce the launch of a new 4.4oz red espresso ® retail pack in the U.S. market to meet unprecedented global demand and sales of the world’s first Rooibos tea espresso! This new product packaging introduction comes just in time for the holiday season and is the perfect size for consumers who want to prepare red espresso® at home, while they are away or treat a loved one with a healthy, exotic gift. Extensive trade and consumer research, pack evaluation and testing led to the new “mini” red espresso® retail pack, which features the same package format as the 8.8oz re-sealable pack.
red espresso® is 100% Rooibos tea (also known as red tea) produced in a very special, patented way for use in espresso machines – just like coffee! What’s even better is that it’s rich in antioxidants and naturally caffeine-free, so it can be enjoyed late in the day or night. Like coffee, red espresso® is produced for use in espresso and coffee makers. Expressed, it delivers a strong, rich-tasting, dark red shot of Rooibos tea that has a slightly sweet, earthy, full-bodied taste.
“The red espresso® product line was a world-first innovation and now is quickly becoming a globally recognized brand,” said Vojta. “The introduction of the new 4.4oz retail pack to the U.S. market is evidence of the brand’s dedication to maintaining and expanding a leading-edge product range.”
A brand new beverage category, red espresso® is the basis for a range of hot and cold, healthy red drinks, including the red cappuccino®, red latte® and fresh red® (Rooibos iced tea), to name a few. On menus in coffee shops and available on supermarket shelves to be enjoyed at home, red espresso® opens up the world of healthy café culture to those who seek it: coffee drinkers wanting to avoid or cut down on caffeine; tea drinkers; pregnant women; athletes; espresso lovers; as well as people who are conscious of and interested in looking after their health.
red espresso ® was first introduced to the U.S. market in 2007, with Stockton Graham & Co. as the first distributor. Today, red espresso® has distributors in NC, PA, NY, UT, NV and CA.