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How To Offer Coupons Effectively

January 18, 2012

Coupons are good if they promote both customer trials and loyalty. You cannot always guarantee this will happen, but you do want to avoid coupons that basically allow discount seekers to use your coupons as long as you’re cheaper than the competition. I would suggest your next coupon be a Buy 1 Get 1 Free [...]

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Valentine’s Day Drink Ideas To Steal Your Heart!

January 11, 2012

Although December has come and gone, the “holidays” are certainly not over. Valentine’s Day can be a great sales booster for your café, and many of our vendors, such as Torani, Monin and DaVinci have come up with some very lovable recipes to help you out during the month of February! Sugar & Spice Mocha [...]

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What Determines the Price of Green Coffee?

January 7, 2012

As coffee prices have increased in the past 18 months, more customers have inquired as to what goes into the price they pay for their roasted beans. Let’s take a look at the most common questions and determine what really goes into the cost of green coffee. 1) What is the NY US “C” futures [...]

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Adding Tea To Your Coffee Menu

January 3, 2012

Is hot tea on your coffee menu? It should be. Some cafe owners choose to ignore tea and it’s a detriment to their overall sales numbers. The number one reason to add tea to your coffee house menu is, well, because not everyone drinks coffee. What are the benefits of expanding the menu for tea? [...]

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2011 Stockton Graham & Co. Year in Review

December 28, 2011

With 2012 just days away, we reflect back on what has occurred in the world over the last year. We have seen our world change forever; from an opulent royal wedding to a devastating earthquake in Japan, from the introduction of the newest iPad to the loss of Steve Jobs and from the fall dictators [...]

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2011 Stockton Graham & Co. Specialty Beverage Vendor News

December 27, 2011

Our partners and vendors were very busy in 2011 with new product and program introductions. Here are some of the highlights in case you missed anything. Soccer moms, Mandy and Sheri exploded onto the scene with Umpqua Oats, an all-natural and varied line of ready to go oatmeal. Simply add hot water and the customer [...]

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