Moving into spring, your customers are looking for a beverage that is refreshing and health conscious (bathing suit season is coming up), so the time is right to put smoothies back on the menu!
Adding frozen drinks to your menu could increase sales $1000 a year in a single store! And you only need to sell two frozen drinks a day for six months to exceed that mark. That’s because the profit margin on frozen drinks is high, and they literally sell themselves without any additional marketing or advertising. (Although Stockton Graham & Co. offers a wide variety of POS materials including counter cards and signage to our customers.)
To further help you increase sales, MONIN is offering $3 off any case of Fruit Smoothie Mix you buy. There is no limit to how much you can redeem! Click here for the rebate form.
There’s also a rebate on Dr. Smoothie’s 100% Crushed Fruit flavors including the new 100% Crushed Fruit flavors: Beetroot & Berries and Tropical Sunshine. Get up to $120 back on all Dr. Smoothie 100% Crushed Fruit and Organics through June 2015.
Or, if your business needs a blender upgrade, receive FREE cases of pour and blend smoothie with the purchase of any blender package.
You can choose smoothies from Big Train, Torani, Monin and DaVinci Gourmet (formally Jet)! If you prefer Dr. Smoothie 100% Crushed Fruit, Classic Smoothie or Cafe Essentials, you can get three FREE cases with a blender purchase over $500 and two FREE cases with a blender purchase under $500. Read all the details on our blender specials.
Jet Smoothies are now sold under the DaVinci name
To start out this smoothie season Jet smoothies have been re-branded to DaVinci Gourmet! With all the classic flavors you have come to love, these smoothies will have no formula changes and no packaging changes. Under the DaVinci brand they offer 3 types of smoothie options:
Natural Smoothies – No artificial flavors or colors, this smoothie is the natural choice for a great tasting, better for you beverage!
Fruit Smoothies – The original pour over and blend smoothie, expect extra fruit flavor in this delicious blended drink!
Non Fat Yogurt Smoothies – An alternative better-for-you smoothie option, this option offers all natural fruit puree & healthy yogurt for twice the health benefits!
Looking for the Green Tea that Jet used to offer in their smoothies? Big Train now offers a Big Train Fruit Tea Blast Smoothie with all the benefits of Green Tea, so Stockton Graham & Co. still has you covered!
Interested in learning more about this new smoothie option? Want to discuss which pour over smoothie best fits your customers’ needs? Call 800 835 5943 and talk to your Customer Care Associate about healthier beverage options today!
In March, fresh hot coffee gets an added “pick me up” with the addition of a jigger of whiskey and splash of cream. Whether you’re using a classic Donegal recipe or serving a modern iced twist, the trick to great Irish Coffee is picking the right beans.
What’s the right bean choice for Irish Coffee? According to Brandon Riggs, the Roastmaster for Stockton Graham Coffees, it’s best to choose beans with a dark roast profile that can stand up to the decadent flavors of St. Patrick’s Day drinks.
Brandon recommends crafting your Irish Coffee recipe with these Stockton Graham & Co. beans:
This coffee varietal, Sumatra Silimakuta, has been selected by Stockton Graham & Co. for its medium body, cocoa and soft hints of tangerine. Because this coffee is wet-hulled, a unique process that combines elements of both wet and dry processing, it has a distinctive flavor. To bring out the unusual flavor of sweet spices and cocoa with a twist of tangerine, Stockton Graham & Co. roasts Sumatra Silimakuta at a medium-dark level.
French Roast Blend
Coffee drinkers have come to expect French Roast blends wherever they go, so it’s key that your French Roast has a je ne sais quoi that sets it apart. Our French roast is a dark-roasted blend of Central American coffees. This blend has a smooth, inky body and subtle flavor. Though a dark roast, its notable acidity resonates through the flavor profile, brightening towards the end of the tasting experience.
To learn more about our craft-roasted coffees or to place an order, call our Customer Care Associates at 800 835 5943
Fill footed mug or a mug with hot water to preheat it, then empty. Pour piping hot coffee into warmed glass until it is about 3/4 full. Add the brown sugar and stir until completely dissolved. Blend in Irish whiskey. Top with a collar of the whipped heavy cream by pouring gently over back of spoon. Serve hot.
The snow is piling up outside Stockton Graham’s roastery, and so we’re closing early today. We’ll be back tomorrow at 9 a.m. sharp.
The weather could have an impact on your delivery, depending on the conditions in your area and across the country. Most of our customers automatically receive a tracking report from FedEx after placing an order; however, if you are not currently receiving these updates, please contact a Stockton Graham & Co. Customer Care Associate who will be happy to track your package for you. We also invite you to check out FedEx.com for additional information and updates.
Until tomorrow, stay warm, stay inside and drink some coffee!
This year Valentine’s Day falls on Saturday, February 14, so your shop should have V-Day themed events and specials all week! Show your customers how much you care by giving them “Valentines”. Keep a few Valentines (aka coupons for discounted drinks) by the register to give out to regular and loyal customers all week.
Be sure to promote your Valentine’s day specials on your Social Media accounts, website and newsletters. You should also have posters, flyers, table toppers and chalk boards promoting any specials in your store. Make sure, as with any special event, your store is decorated to subtly remind your customers of the holiday and the specials they could take advantage of.
On Valentine’s Day, share the love by offering a special discounted beverage all day! Or, have a small “treat” ready to show your appreciation like a small chocolate for each customer or a free flavor shot! You might also encourage those who have significant others to make visiting your shop part of their date night by offering a buy-one-get-one deal on drinks later in the evening!
Here are a few love-inspired drinks to try on this special holiday:
White Chocolate Raspberry Mocha
1 Pump white chocolate sauce
2 Pumps raspberry syrup
2 shots espresso
Pull the shots directly into a cup containing the sauce and syrup, stir gently and add the steamed milk!
Chocolate Covered Strawberry Smoothie
5 oz. water
3 oz. Dr. Smoothie Strawberry Concentrate
3/4 (70cc) scoop of Chocolate frappe or iced hot chocolate mix
16 oz. cup of ice
Add the ingredients in the order listed above and blend. Optional: Top with whipped cream, shaved chocolate pieces and a small strawberry.
Hot Cinnamon Twist White Mocha
3/4 oz. Monin Spicy Red Cinnamon Syrup
1 oz. White Chocolate Sauce
2 shots of Espresso
8 oz. milk
Tips: Garnish with a cinnamon stick and whipped cream.
Contact our Customer Care Department by calling 800.835.5943 for access to samples, POS Materials and more fun ideas.
While you are reading this blog, time is almost up on planning for any Valentine’s Day events your shop will be holding, even though the Christmas and New Year holidays have just passed! To properly market for an event, you should start planning well before a month in advance. This way you will get out the news with enough time for your customers to know what promotions to expect and look forward to!
First, you should sit down and plan a marketing strategy including events, emails, social media, in-store promotions, etc. Be sure to have social media posts going out every week the month before your seasonal promotion kicks in to remind your followers of what is coming. The week of the promotion, make sure you are posting pictures of customers taking advantage of the sale/discount/flavors and remind others to do so, as well! For example: if you are offering “Emerald Lattes” (Irish cream syrup flavored lattes) for half off on St. Patrick’s Day, post a picture of a fresh drink first thing on Facebook that day, then post a picture of the first customer to enjoy one on Instagram, etc.
Keep in mind for upcoming holidays to check your stock well in advance, and call your Customer Care Associate to place special orders if you are ordering a large amount of a product we may not carry in bulk year round. Also, allow time to get the product in order to avoid any mishaps causing you to not have the products you need for your event. In the St. Patrick’s Day example, if you are promoting half off “Emerald Lattes”, make sure you have more than enough Irish cream syrup for that day.
Special holidays are also a great time to check your equipment and give it a tune up. Proper and routine maintenance of equipment costs far less in the long-run than waiting to deal with the inevitable catastrophes that come along. Seasonal events are a great reminder to make sure your machines are working at their highest level, and show them a bit of love.
Call Stockton Graham & Co. at 800 835 5943 to speak with a Customer Care Associate if you need any help planning your seasonal menu, POS materials to support your holiday promotions, ordering products or have any other questions about how we can help build your business!
Stockton Graham & Co. will be closed on Thursday, January 1st for New Year’s. FedEx will also not pick up or deliver on that date in observance of the holiday [read more]. We encourage all customers to order early and stock up, as FedEx’s normal shipping transit times are not guaranteed during this time of year due to tremendous increases in their overall package volume.
INVENTORY CLOSING ALERT!
We will be conducting a physical yearly inventory on Friday, January 2nd and WILL NOT be processing any orders that day. Customer service will be available on Friday to take orders that will be processed and shipped on Monday, January 5th.
All orders received after noon on Wednesday, December 31st will not roast and ship until Monday, January 5th.FOR LOCAL CUSTOMERS: We request all pick-ups be made by noon on Wednesday, December 31st.
REMINDER: Customers, send email orders to: firstname.lastname@example.org. If you email an individual, be sure to copy email@example.com. This is to ensure your order is processed on time if someone is out traveling, visiting customers or away from their computer. Your emails should be confirmed. If you haven’t received confirmation within one day, call to secure your order.
We will re-open and resume our normal operating schedule on Friday, January 2nd. To track your packages, head over to FedEx.com. All of us at Stockton Graham & Co. wish you a wonderful New Year!