This year Valentine’s Day falls on Saturday, February 14, so your shop should have V-Day themed events and specials all week! Show your customers how much you care by giving them “Valentines”. Keep a few Valentines (aka coupons for discounted drinks) by the register to give out to regular and loyal customers all week.
Be sure to promote your Valentine’s day specials on your Social Media accounts, website and newsletters. You should also have posters, flyers, table toppers and chalk boards promoting any specials in your store. Make sure, as with any special event, your store is decorated to subtly remind your customers of the holiday and the specials they could take advantage of.
On Valentine’s Day, share the love by offering a special discounted beverage all day! Or, have a small “treat” ready to show your appreciation like a small chocolate for each customer or a free flavor shot! You might also encourage those who have significant others to make visiting your shop part of their date night by offering a buy-one-get-one deal on drinks later in the evening!
Here are a few love-inspired drinks to try on this special holiday:
White Chocolate Raspberry Mocha
1 Pump white chocolate sauce
2 Pumps raspberry syrup
2 shots espresso
Pull the shots directly into a cup containing the sauce and syrup, stir gently and add the steamed milk!
Chocolate Covered Strawberry Smoothie
5 oz. water
3 oz. Dr. Smoothie Strawberry Concentrate
3/4 (70cc) scoop of Chocolate frappe or iced hot chocolate mix
16 oz. cup of ice
Add the ingredients in the order listed above and blend. Optional: Top with whipped cream, shaved chocolate pieces and a small strawberry.
Hot Cinnamon Twist White Mocha
3/4 oz. Monin Spicy Red Cinnamon Syrup
1 oz. White Chocolate Sauce
2 shots of Espresso
8 oz. milk
Tips: Garnish with a cinnamon stick and whipped cream.
Contact our Customer Care Department by calling 800.835.5943 for access to samples, POS Materials and more fun ideas.
While you are reading this blog, time is almost up on planning for any Valentine’s Day events your shop will be holding, even though the Christmas and New Year holidays have just passed! To properly market for an event, you should start planning well before a month in advance. This way you will get out the news with enough time for your customers to know what promotions to expect and look forward to!
First, you should sit down and plan a marketing strategy including events, emails, social media, in-store promotions, etc. Be sure to have social media posts going out every week the month before your seasonal promotion kicks in to remind your followers of what is coming. The week of the promotion, make sure you are posting pictures of customers taking advantage of the sale/discount/flavors and remind others to do so, as well! For example: if you are offering “Emerald Lattes” (Irish cream syrup flavored lattes) for half off on St. Patrick’s Day, post a picture of a fresh drink first thing on Facebook that day, then post a picture of the first customer to enjoy one on Instagram, etc.
Keep in mind for upcoming holidays to check your stock well in advance, and call your Customer Care Associate to place special orders if you are ordering a large amount of a product we may not carry in bulk year round. Also, allow time to get the product in order to avoid any mishaps causing you to not have the products you need for your event. In the St. Patrick’s Day example, if you are promoting half off “Emerald Lattes”, make sure you have more than enough Irish cream syrup for that day.
Special holidays are also a great time to check your equipment and give it a tune up. Proper and routine maintenance of equipment costs far less in the long-run than waiting to deal with the inevitable catastrophes that come along. Seasonal events are a great reminder to make sure your machines are working at their highest level, and show them a bit of love.
Call Stockton Graham & Co. at 800 835 5943 to speak with a Customer Care Associate if you need any help planning your seasonal menu, POS materials to support your holiday promotions, ordering products or have any other questions about how we can help build your business!
Stockton Graham & Co. will be closed on Thursday, January 1st for New Year’s. FedEx will also not pick up or deliver on that date in observance of the holiday [read more]. We encourage all customers to order early and stock up, as FedEx’s normal shipping transit times are not guaranteed during this time of year due to tremendous increases in their overall package volume.
INVENTORY CLOSING ALERT!
We will be conducting a physical yearly inventory on Friday, January 2nd and WILL NOT be processing any orders that day. Customer service will be available on Friday to take orders that will be processed and shipped on Monday, January 5th.
All orders received after noon on Wednesday, December 31st will not roast and ship until Monday, January 5th.FOR LOCAL CUSTOMERS: We request all pick-ups be made by noon on Wednesday, December 31st.
REMINDER: Customers, send email orders to: firstname.lastname@example.org. If you email an individual, be sure to copy email@example.com. This is to ensure your order is processed on time if someone is out traveling, visiting customers or away from their computer. Your emails should be confirmed. If you haven’t received confirmation within one day, call to secure your order.
We will re-open and resume our normal operating schedule on Friday, January 2nd. To track your packages, head over to FedEx.com. All of us at Stockton Graham & Co. wish you a wonderful New Year!
Stockton Graham & Co. will be closing on Thursday, December 25th & Friday, December 26th for Christmas. FedEx will not pick up on these days in observance of the holiday. Fedex Ground will be delivering on the 24th – click here for more details. We encourage all customers to order early and stock up, as FedEx’s normal shipping transit times are not guaranteed during this time of year due to tremendous increases in their overall package volume.
All orders received after noon on Tuesday, December 23rd will not be processed or roasted and shipped until Monday, December 29th.FOR LOCAL CUSTOMERS: We request all pick-ups be made by noon on Wednesday the 24th.
Customers, send email orders to firstname.lastname@example.org. If you email an individual, be sure to copy email@example.com to ensure your order is processed on time if someone is out of the office. Your emails should be confirmed. If you have not received confirmation within one day, please call 800-835-5943 to secure your order.
We will re-open and resume our normal operating schedule on Monday, December 29th. To track your packages, head over to FedEx.com. All of us at Stockton Graham & Co. wish you a wonderful Holiday!
Is your New Year’s Resolution to increase sales and profitability in 2015? We’re here to help.
Offer Retail Coffee
As we have said before, a majority of the coffee business remains in the home, where most people are brewing up their first coffee of the day. Providing customers with high-quality specialty coffee that they can take home with them for their first cup of the day will not only increase the profitability of your store, but it will increase customer loyalty as well. A bag of coffee bought from your store will remind customers of the type of product you provide and will keep them coming back to their favorite local spot again and again. Coffee is a popular gift item and an appealing retail bag will increase recognition of your store.
Stockton Graham & Co. has all of the materials necessary to help you bring a thriving retail coffee program to your store. All of our coffees can come prepackaged in six count, 12 oz. or 16 oz. retail bags, so you don’t have to do a thing! We can even help you create your own private label to promote your store on your custom bags. Another option is to set up bins that put your freshly roasted beans on display. This affordable option allows your staff to have a personal moment with customers as they fill the bag and hand it off.
Stay On Trend
Another great way to meet your sales goals for 2015 is with seasonal options that cater to consumer trends. Stockton Graham & Co. monitors the specialty beverage industry to inform our customers of what seasonal products to offer, and we can help you set up a limited time offer program to keep your menu fresh and exciting.
For example, as we all ring in the New Year with health centered resolutions, having sugar-free syrups, smoothies and snack options like KIND Bars and oatmeal are a great way to stay on trend and give sales a little boost. Sugar-free alternatives to the popular flavors like vanilla, caramel and hazelnut give those health conscious customers an indulgent treat without the calories or guilt. Smoothies like, Dr. Smoothie purees, are packed full of nutrients to power through the day and stick to health goals. KIND Bars and oatmeal are great options for a coffee shop to bring in because they are shelf-stable, healthy and a customer favorite.
For more information about seasonal trends or to talk to our team about retail coffee, give us a call at 800 835 5943.
Get up to 20% off during the Stockton Graham & Co. fall sale! Save on over 40 select items from your favorite brands, including: Torani, Monin, Big Train, Cappuccine, Harney & Sons, Tazo, Greenware and Chinet Comfort Cups. Many essential items for your cafe are on sale, including; syrups, sauces, powders, cups and more! Stock up on savings today!
Call 800 835 5943 for a detailed listing of our fall sale!
This winter, bring the taste that will inspire the holiday spirit and delight your customers with memories of seasons past. Torani Peppermint Bark Saucefeatures the timeless medley of decadent white chocolate, dark chocolate and classic candy cane peppermint.
The rich cocoa butter and real milk combined with natural mint flavor create a holiday treat that customers young and old will enjoy. Torani Peppermint Bark Sauce, like all Torani sauces, blends perfectly and consistently with cold, hot and blended beverages.
Call 800 835 5943 to place your order before supplies run out and find your new signature holiday beverage in the recipes below!
Peppermint Bark Frosted Frappé 1 oz. Peppermint Bark Sauce
5 oz. Torani Real Cream Frappé Base
Combine ingredients, except ice, in blender. Fill serving glass with ice and pour into blender. Blend until smooth. Pour blended beverage into serving glass. Garnish and serve.
Jack’s Frost Mocha
½ oz. Torani Dark Chocolate Sauce
½ oz. Torani Peppermint Bark Sauce
2 shots espresso
Add Torani sauce to milk and steam. Add to espresso. Garnish with whipped cream and sprinkle with red sugar
Blizzard Brulee Latte 1/2 oz. Torani French Vanilla Syrup
1/2 oz. Torani Pappermint Bark Sauce
8 oz. milk
2 oz. espresso
Add Torani Sauce to milk and steam. Add espresso. Garnish with whipped cream, a caramel drizzle and a sprinkle of raw sugar.
Jingle Spice Chai 1/2 oz. Torani Peppermint Bark Sauce
4 oz. chai concentrate
8 oz. milk
Add Torani Sauce and chai concentrate to steamed milk.
Peppermint Cheesecake Steamer 1/2 oz. Torani Cheesecake Syrup
1/2 oz. Torani Peppermint Bark Sauce
8 oz. milk
Add Torani Sauce to milk and steam. Add to espresso. Garnish with whipped cream.