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Dear Joe

Dear Joe,

by Reid Jackson on April 15, 2011

in Dear Joe, Seasonal

When school is out for the summer, there are tons of kids hanging around the cafe buying smoothies. This is great for business, but it also requires that I hire extra help. I have employed high school students in the past, but the quality of help is hit or miss. I also don’t want to [...]

Dear Joe,

by Reid Jackson on March 10, 2011

in Blog, Dear Joe, News

I recently learned how to brew coffee using the toddy method, but I’m not sure why anyone would choose a brew method that takes so long. What are the advantages and disadvantages of brewing coffee with this method? I feel like there is some potential here, but I would like to learn more. From, Eric [...]

Dear Joe,

by Reid Jackson on February 15, 2011

in Blog, Dear Joe, Seasonal

I just opened my first cafe in September. As winter comes to a close, what obstacles should I be expect to face during the spring season? Sincerely, Chris Sharma Chris, The biggest obstacle that cafe owners will face in the coming months is ironically, pleasant weather. When there is snow on the ground and temperatures [...]

Dear Joe,

by Stockton Graham on February 1, 2011

in Blog, Dear Joe

I have the hardest time training new employees. My standards are very high for the products that we serve, but my baristas aren’t as picky about quality as I would like them to be. My problem is that if I over-critique their work then they get frustrated and ignore my requests, but if I don’t [...]

Dear Joe

by Stockton Graham on January 15, 2011

in Blog, Dear Joe

Business is doing well, but I have trouble getting my customers to indulge in impulse items at the checkout counter. I have mints, custom mugs and some desserts, but nobody seems to show any interest. I know there is potential here, but I can’t break through this wall. Please help. Sincerely, Mario Francis Mario, With [...]

Dear Joe,

by Reid Jackson on December 17, 2010

in Coffee, Dear Joe, Seasonal, Specialty beverages

The diet craze is something that we anticipate every year at Stockton Graham & Co. This year we decided to bring in Pacific Soy products as a way of trimming the fat out of lattes and cappuccinos. The Pacific Soy product is a milk substitute that is not only friendly for the lactose intolerant, but [...]