As a café owner, you are often faced with the dilemma of choosing whether or not to expand to a more diverse menu. Though the idea of offering more always sounds great, adding more, frequently requires more time, space and money, and in today’s world, the term “more costs more” applies more than ever, until [...]
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When was the last time you tested your espresso for quality control purposes? Do you need assistance in dialing in your espresso to truly make it shine? Does your staff know the standards for quality and what you should be looking for? When preparing espresso, assuming that all equipment is calibrated, clean and in proper [...]
In reviewing the recent Specialty Coffee Association of America sector report, I was most encouraged to see that drip coffee sales were up 8-9% through the first quarter of 2011. Drip coffee made the greatest improvement in sales across every category, which includes iced coffee, tea, espresso beverages, etc. The simple explanation for this trend [...]
As a specialty retailer, your expertise and ability to serve a superior product is an important part of your appeal. Customers who visit specialty shops are looking for an expert who is really passionate about their work. When you visit a bakery where the owner is a third generation baker who has been in the [...]
There is no denying that you can brew a great cup of coffee in a traditional auto-drip machine. However, for a fast and easy alternative to drip-brewing, consider the pour-over method! Pour-over coffee brewing happens to be one of the more convenient ways of brewing coffee outside of a coffee maker. A pour-over system can [...]
For a proper foundation in coffee, we strongly encourage that you refer to the six essentials of brewing as constructed by Ted Lingle in collaboration with the Specialty Coffee Association of America (SCAA). Following these guidelines will enhance the flavor and aroma of your coffee and ensure that your coffee is consistently great. I. Correct [...]
