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One of the things that we take great pride in at Stockton Graham & Co. is knowing the difference between good and truly great coffee. The only way to really achieve this is by doing a lot of cupping. This takes place on a continual basis in our private cupping room.

Whether it is for buying purposes, creating award-winning blends or to develop comparisons, the principles and objectives are the same. We sit down. Taste each cup. Then evaluate the five major cupping characteristics scored: aroma, acidity, body, flavor and aftertaste. Each coffee must stand on its own when evaluating the cup qualities and characteristics that make it unique. Accordingly, what might be desirable in one origin of coffee or to one individual’s palate will not be pleasing to another. Listed below are some brief descriptions of these cupping characteristics:


Acidity: Not an undesirable component of coffee taste, but rather the term given to the high thin notes and the dryness it leaves at the back and sides of the tongue. Often used to describe coffee as bright, dry, sharp, vibrant, snappy, etc.

Body: is the way the coffee feels in your mouth. It is the sense of richness and thickness that it imparts as you swish it around in your mouth. Terms often used to describe body, include creamy, buttery, thick, light, heavy, watery, thin, etc.

Aroma: is the way the brewed coffee smells before you drink it. Everyone can remember the thick mouthwatering of coffee brewed early in the morning, and is an integral part of enjoying a truly great coffee. Terms often used to describe the aroma, include floral notes, citrus, caramel, etc.

Flavor: is the overall tastes sensation as you drink. All the other components are integrated in this concept. The aroma, body, and acidity should complement each other. Terms often used to describe flavor include, richness, complexity, balance, etc.

Aftertaste: Some cuppers refer to aftertaste as the finish. It is the taste sensations left lingering on the tongue upon drinking the coffee. It is also related to the body of the coffee, as coffees with a heavier body will typically leave a longer taste in the mouth. Terms often used to describe aftertaste of finish spicy, sugary, earthy, charcoal, etc.

Since coffee is an agricultural product, every year the crops differ from one another. So it is imperative that we constantly keep trying new coffees. We believe our dedication to this process is apparent when you drink a cup of our coffee.



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