CUPPING FOR COFFEESHOP OWNERS
WHY TAKE THIS CLASS?
What sets apart an independent coffee shop from its chain competition is largely the quality of its products, the passion of its staff, and its strong connection with the community. The strengths of chain stores, on the other hand, lie most basically in their large numbers and the familiarity of customers with their menus and products. Hosting a cupping at your store not only plays to your strengths, it also minimizes those of your competition’s, helping you to succeed.
Why it is important to learn how to lead cuppings?
• Builds community
• Inspires loyalty
• Market research
• Establishes your coffee expertise
• Raises employee training level and morale
• Attracts gourmet clientele
• Separates you from chain stores
• Teaches new/non-customers what good coffee can taste like
• Tends to increase whole bean sales
OBJECTIVES
In this class, we hope to provide you with a skill set for hosting cuppings and tastings in your store.
We will review the basic areas of coffee taste differentiation then expound on these areas to help you comfortably teach them to your customers.
We will complete tasting activities designed to reinforce your current understanding of coffee taste and provide you with the tools to teach others.
We will discuss the tools, procedure, and etiquette of a formal cupping ritual and variations that may suit your customer base better.
We will provide ideas for flights and a method for creating your own.
Attendees will receive a training manual and a digital copy of cupping forms, flavor wheels, etc.
contact us
|
info@stocktongraham.com
| 800 835 5943
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