HOME | Archives for September 2009

September 2009

Buy 5 Cases, Get 1 Free

by Stockton Graham on September 25, 2009

in Blog, Specialty beverages

Next time you stock up on Big Train product, don’t forget to take advantage of the Buy 5 cases, Get 1 case FREE promo.  It applies to all of the top product lines including Blended Ice Coffees, Blended Crèmes, Chai Tea, & Fruit Tea Blast.  That’s an automatic saving of up to 17% off the case price [...]

Apple Cider Options

by Stockton Graham on September 24, 2009

in Blog, Seasonal, Specialty beverages

One of the seasonal treats during the  fall is the sweet tartness of freshly harvested fall apples.  Whether Winesaps, Granny Smith or Red Delicious, apples have long been a mainstay of the fall season and staples of state fairs and harvest festivals for generations.  Out of this harvest, fresh-pressed apple cider is a treat that delights [...]

Fair Trade October

by Stockton Graham on September 23, 2009

in Coffee

Hi all! October is National Fair Trade Month. In the world of specialty coffee, it is important to shine a light on issues that impact our industry, and fair trade is always on the agenda. Check out www.fairtrademonth.org/ every day of the month to learn 31 ways to support fair trade. Also, contact Jonathan or I [...]

Dear Joe,

by Stockton Graham on September 15, 2009

in Dear Joe

I’d like to receive more point-of-sale material from the manufacturers of the specialty beverage products we use. How do I guarantee that my shop has the most current and useful items?

New Product Alert: Jet Blended Ice Coffee Mixes

by Stockton Graham on September 15, 2009

in Blog, Specialty beverages

New blended ice coffee mixes are the perfect blend of sensible and irresistible. Over 50% of consumers in an independent survey order a frappe/frozen iced coffee once a week, and many of them want sensible options that don’t sacrifice flavor or quality. Satisfy everyone with new Jet blended ice coffee mixes – rich, creamy indulgence that’s healthier, too. Who knew goodness could taste so good?

Don’t Be Afraid to Add to Your Menu

by Stockton Graham on September 15, 2009

in General

Introducing a new product, category, or even seasonal offerings can be an excellent way to keep your customers and staff excited and engaged in the business. It’s an excellent way to allow them to depart from their ordinary routine and explore a new taste or experience while hopefully allowing the shop owner to increase the average order size and/or frequency of visits. It is exciting for staff because they can engage more with the customers for increased satisfaction and, in many instances, increased tips.

These can cover a wide variety of items; it could be a new coffee, new specialty drink, a new technique, a limited time only seasonal offering or even a new entire product line.